世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

81.

Marketing interfaces : exploring the marketing and business relationship / edited by Ian Wilson.

by Wilson, Ian.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : Pitman, 1994Availability: Items available for loan: Call number: 658.8 Ma7424 1994 (1).

82.

The New York Times guide to marketing / [edited by] Jamie Murphy, Edward J. Forrest.

by Murphy, Jamie, 1950- | Forrest, Edward J.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Australia ; Cincinnati, Ohio : South-Western College Pub., c2001Other title: Guide to marketing | Marketing.Availability: Items available for loan: Call number: 658.8 Ne8 2001 (1).

83.

Problems in marketing : applying key concepts and techniques / Luiz Moutinho & Charles Chien.

by Moutinho, Luiz | Chien, Charles S.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : Sage Publications, 2008Availability: Items available for loan: Call number: 658.8 Mo8 2008 (1).

84.

The marketing book / edited by Michael J. Baker.

by Baker, Michael John | Chartered Institute of Marketing.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1999Availability: Items available for loan: Call number: 658.8 Ma746 1999 (1).

85.

Does marketing need reform? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.

by Sheth, Jagdish N | Sisodia, Rajendra.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2006Availability: Items available for loan: Call number: 658.8 Do3 2006 (1).

86.

Handbook of marketing / edited by Barton Weitz and Robin Wensley.

by Weitz, Barton A | Wensley, Robin, 1944-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : SAGE, 2002 (2006 printing)Availability: Items available for loan: Call number: 658.8 Ha6 2006 (1).

87.

Marketing : foundations and applications / Carolyn F. Siegel.

by Siegel, Carolyn F.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin/Mirror Press, c1996Availability: No items available : Damaged (1).

88.

Marketing : principles & strategy / Henry Assael.

by Assael, Henry.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1990Availability: No items available : Damaged (3).

89.

Marketing / Joel R. Evans, Barry Berman.

by Evans, Joel R | Berman, Barry.

Edition: 7th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c1997Availability: Items available for loan: Call number: 658.8 Ev 1997 (1). Damaged (1).

90.

Marketing tourism destinations online : strategies for the information age.

by World Tourism Organization. Business Council.

Material type: Text

Text; Format: microfiche ; Literary form: Not fiction Publisher: Madrid, Spain : World Tourism Organization, c1999Availability: Items available for loan: Call number: 338.47910688 Ma73 1999 (1).

91.

Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly.

by Kelly, Lois, 1955-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, c2007Availability: Items available for loan: Call number: 658.2 Ke 2007 (1).

92.

Marketing / Jim Blythe.

by Blythe, Jim.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : SAGE Publications, 2006Availability: Items available for loan: Call number: 658.8 Bl 2006 (1).

93.

The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak.

by Kotler, Philip | Fahey, Liam, 1951- | Somkid Jatusripitak.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1985Availability: Items available for loan: Call number: 382.0952 Ko 1985 (1).

94.

Marketing classics : a selection of influential articles / [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa.

by Enis, Ben M | Cox, Keith Kohn | Mokwa, Michael P.

Edition: 8th ed., 25th anniversary ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 658.8 Eni 1995 (1).

95.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 12th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001Availability: Items available for loan: Call number: 658.8 Et 2001 (1).

96.

The Regis touch : million-dollar advice from America's top marketing consultant / Regis McKenna.

by McKenna, Regis.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1985Availability: No items available : Damaged (1).

97.

Marketing:concepts and strategies / William M. Pride, O.C. Ferrell.

by Pride,William M | Ferrell,O. C.

Edition: 9th edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin Company, c1995Availability: No items available : Damaged (1).

98.

Principles of marketing / Joel R. Evans, Barry Berman.

by Evans,Joel R | Berman,Barry.

Edition: 3rd edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 658.8 Ev-2 1995 (1).

99.

Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett.

by Sheth,Jagdish N | Gardner,David M | Garrett,Dennis E.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Wiley, c1988Availability: Items available for loan: Call number: 658.8001 Sh 1988 (1).

100.

Fundamentals and practice of marketing / John Wilmshurst.

by Wilmshurst,John.

Edition: 3rd edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Oxford] : Butterworth Heinemann, c1995Availability: Items available for loan: Call number: 658.8 Wi 1995 (1).

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