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141.
Marketing communications strategy / Tony Yeshin.

by Yeshin,Tony.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Oxford, U.K. : Butterworth-Heinemann, 1995Availability: Items available for loan: Call number: 658.802 Ye 1995 (1).

142.
Hospitality marketing / Neil Wearne ; revised by Alison J. Morrison.

by Wearne, Neil | Morrison, Alison J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1996Availability: Items available for loan: Call number: 647.940688 We 1996 (1).

143.
Number 1.

by World Tourism Organization.

Edition: 2002 edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : World Tourism Organization, c2002Availability: Items available for loan: Call number: 338.47910688 Nu 2002 (1).

144.
Space race : an inside view of the future of communications planning / Jim Taylor.

by Taylor, Jim, 1964-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: Call number: 659.2 Ta 2005 (1).

145.
Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.

by Crane, Frederick G.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2013Availability: Items available for loan: Call number: 658.8 Cr26 2013 (1).

146.
Ford at fifty, : 1903-1953.

by Ford Motor Company.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Simon & Schuster, c1953Availability: Items available for reference: 已報銷Call number: 380.145388342 Fo 1953 (1). :

147.
Marketing management : a strategic approach / Harper W. Boyd Jr., Orville C. Walker Jr.

by Boyd, Harper W | Walker, Orville C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1990Availability: No items available : Damaged (1).

148.
Marketing : a global perspective / Harold Chee, Rod Harris.

by Chee,Harold | Harris,Rod.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [London] : Pitman Publishing, c1993Availability: Items available for loan: Call number: 658.8 Ch3 1993 (1).

149.
Marketing research / David A. Aaker ... [et al.].

by Aaker, David A.

Edition: 10th ed., International student version.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Hoboken, NJ : Wiley, c2011Availability: Items available for loan: Call number: 658.83 Aa-2 2011 (1).

150.
Brand & Branding.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Page One, 2009Other title: Brand and branding.Availability: Items available for loan: Call number: 116 Br 2009 (1).

151.
Basic marketing research / Gilbert A. Churchill, Jr., Tom J. Brown, Tracy A. Suter.

by Churchill, Gilbert A | Brown, Tom J | Suter, Tracy A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western Cengage Learning, 2010Other title: Marketing research.Availability: Items available for loan: Call number: 658.83 Ch-2 2010 (1).

152.
International marketing research / V. Kumar.

by Kumar, V, 1957-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: No items available : Damaged (1).

153.
Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: No items available : Damaged (1).

154.
Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Call number: 658.8 Ko-5 2003 (1).

155.
Geography and tourism marketing / Martin Oppermann, editor.

by Oppermann, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Haworth Press, c1997Availability: Items available for loan: Call number: 338.4791 Ge 1997 (1).

156.
Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau ; with foreword by Phil Harris.

by Brennan, Ross, 1957- | Baines, Paul, 1973- | Garneau, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2003Availability: Items available for loan: Call number: 658.8101 Br 2003 (1).

157.
Power direct marketing : how to make it work for you / Ray Jutkins.

by Jutkins, Ray, 1936-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood (Chicago), Ill. : NTC Business Books, c2000Availability: Items available for loan: Call number: 658.84 Ju 2000 (1).

158.
International marketing : a strategic approach to world markets / Simon Majaro.

by Majaro, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 1993Availability: Items available for loan: Call number: 658.848 Ma 1993 (1).

159.
Effective promotional planning for e-business : a practical guide to planning and implementing a promotional plan that works / Cathy Ace.

by Ace, Cathy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 2001Availability: Items available for loan: Call number: 658.840285 Ac 2001 (1).

160.
Cases in marketing management / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan,Joseph P | Paul,Gordon W.

Edition: International edMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: Call number: 658.8 Gu-2 1992 (1).

 

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