Marketing management / Philip Kotler.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 27 cmISBN: 0130336297Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 Ko-5 2003 (Browse shelf) | Available | E066017 |
Total holds: 0
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
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