Persuasive communication campaigns / Michael Pfau, Roxanne Parrott.

By: Pfau,MichaelContributor(s): Parrott,RoxanneMaterial type: TextTextLanguage: English Publisher: Boston, MA : Allyn and Bacon, c1993Description: xiii,434 p. : ill. ; 25 cmISBN: 0205139779 (cl.)Subject(s): Advocacy advertising | Advertising campaigns | Electioneering | Campaign speeches | Communication | Persuation (Psychology)
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Item type Current location Collection Call number Status Date due Barcode Item holds
世新大學圖書館
三樓西文圖書區
圖書 302.2 Pf 1993 (Browse shelf) Available E020116
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Includes index.

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