Pfau,Michael
Persuasive communication campaigns / Michael Pfau, Roxanne Parrott. - Boston, MA : Allyn and Bacon, c1993. - xiii,434 p. : ill. ; 25 cm
Includes index.
0205139779 (cl.) US＄53.00
Advocacy advertising.
Advertising campaigns.
Electioneering.
Campaign speeches.
Communication.
Persuation (Psychology).
Persuasive communication campaigns / Michael Pfau, Roxanne Parrott. - Boston, MA : Allyn and Bacon, c1993. - xiii,434 p. : ill. ; 25 cm
Includes index.
0205139779 (cl.) US＄53.00
Advocacy advertising.
Advertising campaigns.
Electioneering.
Campaign speeches.
Communication.
Persuation (Psychology).