世新大學圖書館 catalog › Details for: Media generations : media allocation in a consumer-controlled marketplace /

Normal view MARC view ISBD view

Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch.

By: Block, Martin PContributor(s): Schultz, Don E | BIGresearchMaterial type: Text

TextPublisher: Columbus, OH : Prosper Publishing, c2009Description: x, 128 p. : ill. ; 23 cmISBN: 9780981941516 (pbk.)Subject(s): Mass media | Media

Contents:

Media allocation in a customer-controlled marketplace -- Where did all this new stuff come from? BIGresearch's Simultaneous Media Usage (SIMM) studies -- How knowing media consumption changes media planning -- Media generations -- Media usage -- Media influence Allocating media by influence -- Summary.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	302.23 Bl6 2009 (Browse shelf)	Available		E029587

Total holds: 0

Includes bibliographical references.

1. Media allocation in a customer-controlled marketplace -- 2. Where did all this new stuff come from? BIGresearch's Simultaneous Media Usage (SIMM) studies -- 3. How knowing media consumption changes media planning -- 4. Media generations -- 5. Media usage -- 6. Media influence 7. Allocating media by influence -- 8. Summary.

There are no comments on this title.

to post a comment.