Block, Martin P.
Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch. - Columbus, OH : Prosper Publishing, c2009. - x, 128 p. : ill. ; 23 cm.
Includes bibliographical references.
Media allocation in a customer-controlled marketplace -- Where did all this new stuff come from? BIGresearch's Simultaneous Media Usage (SIMM) studies -- How knowing media consumption changes media planning -- Media generations -- Media usage -- Media influence Allocating media by influence -- Summary. 1. 2. 3. 4. 5. 6. 7. 8.
9780981941516 (pbk.)
2008942267
Mass media.
Media.
Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch. - Columbus, OH : Prosper Publishing, c2009. - x, 128 p. : ill. ; 23 cm.
Includes bibliographical references.
Media allocation in a customer-controlled marketplace -- Where did all this new stuff come from? BIGresearch's Simultaneous Media Usage (SIMM) studies -- How knowing media consumption changes media planning -- Media generations -- Media usage -- Media influence Allocating media by influence -- Summary. 1. 2. 3. 4. 5. 6. 7. 8.
9780981941516 (pbk.)
2008942267
Mass media.
Media.