| 000 -LEADER |
|---|
| fixed length control field |
01081nam a22002415a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000304337 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200624014050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
081121s2009 ohua b 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008942267 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780981941516 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SHU |
| Transcribing agency |
SHU |
| Modifying agency |
SHU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Block, Martin P. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media generations : |
| Remainder of title |
media allocation in a consumer-controlled marketplace / |
| Statement of responsibility, etc. |
Martin P. Block, Don E. Schultz & BIGresearch. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Columbus, OH : |
| Name of publisher, distributor, etc. |
Prosper Publishing, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 128 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Media allocation in a customer-controlled marketplace -- |
| Miscellaneous information |
2. |
| Title |
Where did all this new stuff come from? BIGresearch's Simultaneous Media Usage (SIMM) studies -- |
| Miscellaneous information |
3. |
| Title |
How knowing media consumption changes media planning -- |
| Miscellaneous information |
4. |
| Title |
Media generations -- |
| Miscellaneous information |
5. |
| Title |
Media usage -- |
| Miscellaneous information |
6. |
| Title |
Media influence |
| Miscellaneous information |
7. |
| Title |
Allocating media by influence -- |
| Miscellaneous information |
8. |
| Title |
Summary. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Don E. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
BIGresearch. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
書 |
