Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel.
Material type: TextPublisher: Cincinnati, Ohio : South-Western College Publishing, c1998Edition: 4th edDescription: xxxviii, 693 p. : col. ill. ; 28 cmISBN: 0538870117Subject(s): Marketing | Marketing -- ManagementItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 658.8 La-2 1998 (Browse shelf) | Available | E034866 |
Total holds: 0
Browsing 世新大學圖書館 shelves, Shelving location: 一樓密集書庫, Collection: 圖書 Close shelf browser
658.8 Ki6 1990 Principles of marketing / | 658.8 La 1994 Principles of marketing / | 658.8 La-2 1996 Marketing / | 658.8 La-2 1998 Marketing / | 658.8 Lo-3 1991 Services marketing / | 658.8 Lo-3 1991 c.2 Services marketing / | 658.8 Ma 1987 Study guide to accompany marketing : principles and strategy / |
Includes bibliographical references (p. [653]-669) and indexes.
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