Marketing / (Record no. 173066)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00750pam a2200241a _4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200623222600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970513s1998 ohua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97017422 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538870117 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SHU |
| Transcribing agency | SHU |
| Modifying agency | SHU |
| 091 ## - MICROFILM SHELF LOCATION (AM) [OBSOLETE] | |
| Microfilm shelf location | 115736 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Charles W. Lamb, Joseph H. Hair, Carl McDaniel. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | South-Western College Publishing, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxviii, 693 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [653]-669) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | 書 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | ISBN 1 | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0538870117 | 圖書 | 世新大學圖書館 | 世新大學圖書館 | 一樓密集書庫 | 1999-10-07 | 658.8 La-2 1998 | E034866 | 2014-10-29 | 2726.00 | 2020-06-23 | 書 |