世新大學圖書館 catalog › Results of search for 'su:"Social marketing."'

1.

The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.

by Earle, Richard, 1932-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, 2000Availability: No items available :

2.

Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich.

by Weinreich, Nedra Kline.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c1999Availability: Items available for loan: Call number: 658.8 We4 1999 (1).

3.

Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt.

by Goldberg, Marvin E | Fishbein, Martin | Middlestadt, Susan E | Role of Advertising in Social Marketing Conference (1995 : Atlanta, Ga.).

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, c1997Availability: Items available for loan: Call number: 658.8 So 1997 (1).

4.

Social marketing in the 21st century / Alan R. Andreasen.

by Andreasen, Alan R, 1934-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE Publications, c2006Availability: Items available for loan: Call number: 361.00688 An 2006 (1).

5.

Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.

by Bloom, Paul N | Gundlach, Gregory T. (Gregory Thomas).

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, c2001Availability: Items available for loan: Call number: 658.802 Ha6 2001 (1).

6.

Brand spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.

by Pringle, Hamish | Thompson, Marjorie, 1957-.

Edition: Paperback ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex ; New York : Wiley, 2001, c1999Availability: Items available for loan: Call number: 658.8 Pr46 2001 (1).

7.

Social marketing / edited by R. Craig Lefebvre.

by Lefebvre, R. Craig, 1959-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : SAGE Publications, 2013Availability: Items available for loan: Call number: 658.8 So2 2013 v.1 (6).

8.

Brand spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.

by Pringle, Hamish | Thompson, Marjorie, 1957-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chichester ; New York : Wiley, c1999Availability: Items available for loan: Call number: 658.8 Pr46 1999 (1).

9.

Tourism and social marketing / C. Michael Hall.

by Hall, Colin Michael, 1961-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2014Availability: Items available for loan: Call number: 910.688 Ha4 2014 (1).

10.

Cause related marketing : who cares wins / Sue Adkins.

by Adkins, Sue.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1999Availability: No items available :

11.

Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.

by Kotler, Philip | Roberto, Ned | Lee, Nancy, 1932-.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2002Availability: Items available for loan: Call number: 658.8 Ko-3 2002 (1).

12.

Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto.

by Kotler, Philip | Roberto, Ned.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : London : Free Press ; Collier Macmillan, c1989Availability: Items available for loan: Call number: 658.8 Ko-3 1989 (1).

13.

Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

by Kotler, Philip | Lee, Nancy, 1932-.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : Sage Publications, c2008Availability: Items available for loan: Call number: 658.8 Ko-3 2008 (1).

14.

Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.

by Lee, Nancy, 1932- | Kotler, Philip | Kotler, Philip. Social marketing.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE Publications, c2011Availability: Items available for loan: Call number: 658.8 Le3 2011 (1).

15.

Social media marketing : an hour a day / Dave Evans.

by Evans, Dave.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Indianapolis, Ind. : Wiley, c2008Availability: Items available for loan: Call number: 658.822 Ev 2008 (1).

16.

Product market structure and labor market discrimination / edited by John S. Heywood and James H. Peoples.

by Heywood, John S, 1957- | Peoples, James.

Material type: Text

Text; Format: print ; Nature of contents: biography

; Literary form: Not fiction Publisher: Albany : State University of New York Press, c2006Availability: Items available for loan: Call number: 331.1 Pr 2006 (1).

17.

Ethics in social marketing / Alan R. Andreasen, editor.

by Andreasen, Alan R, 1934-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Washington, D.C. : Georgetown University Press, c2001Availability: Items available for loan: Call number: 174.4 Et34 2001 (1).

18.

Strategic social marketing / Jeff French & Ross Gordon.

by French, Jeff | Gordon, Ross.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : SAGE Pub., 2015Availability: Items available for loan: Call number: 658.8 Fr 2015 (1).

19.

Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler, Nancy R. Lee.

by Cheng, Hong, 1958- | Kotler, Philip | Lee, Nancy, 1932-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Sudbury, Mass. : Jones and Bartlett, c2011Availability: Items available for loan: Call number: 362.10688 So 2011 (1).

20.

The eclipse of morality : science, state, and market / Lawrence Busch.

by Busch, Lawrence.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Aldine de Gruyter, c2000Availability: No items available : Damaged (1).

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