世新大學圖書館 catalog › Details for: The art of cause marketing : how to use advertising to change personal behavior and public policy /

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The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.

By: Earle, Richard, 1932-Material type: Text

TextPublisher: Lincolnwood, Ill. : NTC Business Books, 2000Description: xii, 322 p. : ill. ; 24 cmISBN: 0658001221Subject(s): Social marketing

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Includes bibliographical references (p. 305) and index.

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