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Communication research : strategies and sources / Rebecca B. Rubin, Alan M. Rubin, Paul Haridakis, Linda J. Piele. by Rubin, Rebecca B | Rubin, Alan M, 1949- | Piele, Linda J | Haridakis, Paul M, 1957-. Edition: 7th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Wadsworth Cengage Learning, c2010Availability: Items available for loan: Call number: 302.2072 Ru 2010 (1).
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Media education assessment handbook / edited by William G.Christ. by Christ, William G | Christ, William G. Defining media education | Christ, William G. Integrated communication programs | Orlik, Peter. Telecommunications programs | Donald, Ralph. Telecommunications programs | VanSlye Turk, Judy. Journalism and mass communication programs | Krendl, Kathy A. Distance learning | Warren, Ron. Distance learning | Reid, Kim A. Distance learning | Wulff, Sherry. Media literacy | Ruminski, Henry. Critical thinking | Hanks, William. Critical thinking | Finn, Seth. Media Writing | Rubin, Alan M. Information gathering | Rubin, Rebecca B. Information gathering | Haefner, Margaret J. Ethics | Williams, Suzanne H. Production | Medoff, Norman J. Production | Sherman, Barry L. Management | Dickson, Thomas. Reporting and editing | Kruckeberg, Dean. Public relations | Applegate, Edd. Advertising. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : L. Erlbaum, 1997Availability: Items available for loan: Call number: 302.230711 Me 1997 (1).
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Media effects : advances in theory and research / edited by Jennings Bryant, Dolf Zillmann. by Bryant, Jennings | Zillmann, Dolf | McCombs, Maxwell. News influence on our pictures of the world | Gerbner, George. Growing up with television: the cultivation perspective | Jo, Eunkyung. A priming effect analysis of media influences: an update | Leonard Berkowitz, Leonard. A priming effect analysis of media influences: an update | Bandura, Albert. Social cognitive theory of mass communication | Petty, Richard E. Mass media attitude change: implications of the eleboration likelihood model of persuasion | Priester, Joseph R. Mass media attitude change: implications of the eleboration likelihood model of persuasion | McLeod, Jack M. The expanding boundaries of political communication effects | Kosicki, Gerald M. The expanding boundaries of political communication effects | McLeod, Douglas M. The expanding boundaries of political communication effects | Gunter, Barrie. The question of media violence | Cantor, Joanne. Fright reactions to mass media | Harris, Richard Jackson. The impact of sexually explicit media | Greenberg, Bradley S. Minorities and the mass media: 1970s to 1990s | Brand, Jeffrey E. Minorities and the mass media: 1970s to 1990s | Stewart, David W. Media effects on advertising | Ward, Scott. Media effects on advertising | Rice, Ronald E. Principles of successful public communication campaigns | Atkin, Charles. Principles of successful public communication campaigns | Brown, Jane D. Effects of media on personal and public health | Walsh-Childers, Kim. Effects of media on personal and public health | Rubin, Alan M. Media uses and effects: a uses-and-gratifications perspective | Zillmann, Dolf. Entertainment as media effect | Bryant, Jennings. Entertainment as media effect | Williams, Frederick. Social aspects of new media technologies | Strover, Sharon. Social aspects of new media technologies | Grant, August E. Social aspects of new media technologies. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hillsdale, N.J. : Erlbaum, 1994Availability: Items available for loan: Call number: 302.23 Me2423 1994 (1).
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