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141.
Handbook of marketing / edited by Barton Weitz and Robin Wensley.

by Weitz, Barton A | Wensley, Robin, 1944-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : SAGE, 2002 (2006 printing)Availability: Items available for loan: Call number: 658.8 Ha6 2006 (1).

142.
Marketing : foundations and applications / Carolyn F. Siegel.

by Siegel, Carolyn F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin/Mirror Press, c1996Availability: No items available : Damaged (1).

143.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

by Churchill, Gilbert A | Peter, J. Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1995Availability: Items available for loan: Call number: 658.8 Ch8 1995 c.3 (3). Items available for reference: 已報銷Call number: 658.8 Ch8 1995 c.4 (1).

144.
Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: No items available : Damaged (2).

145.
Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt.

by Kinnear,Thomas C | Bernhardt,Kenneth L.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Glenview, Ill. : Scott, Foresman and Company, c1983Availability: Items available for reference: 已報銷Call number: 658.8 Ki 1983 c.2 (1). : Damaged (1).

146.
Marketing : principles & strategy / Henry Assael.

by Assael, Henry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1990Availability: No items available : Damaged (3).

147.
Marketing : strategic foundations / Paul S. Busch, Michael J. Houston.

by Busch, Paul S | Houston, Michael J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1985Availability: No items available : Damaged (2).

148.
Marketing / Joel R. Evans, Barry Berman.

by Evans, Joel R | Berman, Barry.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c1997Availability: Items available for loan: Call number: 658.8 Ev 1997 (1). Damaged (1).

149.
Marketing communications management : concepts and theories, cases and practices / Paul Copley.

by Copley, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 2004Availability: Items available for loan: Call number: 658.802 Co6 2004 (1).

150.
Journal of global marketing.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: New York, N.Y. : Haworth Press, c1987-Other title: Global marketing.Availability: Items available for reference: Not for loan (5). :

151.
Marketing tourism destinations online : strategies for the information age.

by World Tourism Organization. Business Council.

Material type: Text Text; Format: microfiche ; Literary form: Not fiction Publisher: Madrid, Spain : World Tourism Organization, c1999Availability: Items available for loan: Call number: 338.47910688 Ma73 1999 (1).

152.
Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly.

by Kelly, Lois, 1955-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, c2007Availability: Items available for loan: Call number: 658.2 Ke 2007 (1).

153.
Marketing / Jim Blythe.

by Blythe, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : SAGE Publications, 2006Availability: Items available for loan: Call number: 658.8 Bl 2006 (1).

154.
The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak.

by Kotler, Philip | Fahey, Liam, 1951- | Somkid Jatusripitak.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1985Availability: Items available for loan: Call number: 382.0952 Ko 1985 (1).

155.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1996Availability: Items available for loan: Call number: 658.83 Ki 1996 (1). Items available for reference: 已報銷Call number: 658.83 Ki 1996 c.2 (1).

156.
Global marketing for the digital age / Bill Bishop.

by Bishop, Bill, 1957-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, 1999Availability: No items available :

157.
Business marketing : a global perspective / H. Michael Hayes, Per V. Jenster, Nils-Erik Aaby.

by Hayes, H. Michael | Jenster, Per V | Aaby, Nils-Erik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Call number: 658.8 Ha9 1996 (1).

158.
Using market knowledge / Rohit Deshpande, editor.

by Deshpande, Rohit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Availability: Items available for loan: Call number: 658.8 Us 2001 (1).

159.
Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.].

by Engel, James F.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : Pinnaflex Educational Resources, c2000Availability: No items available : Damaged (1).

160.
Marketing intelligence & planning.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: Bradford, West Yorkshire, England : MCB University Press, [c1983-Other title: Marketing intelligence and planning.Online access: 可得全文(校外請設定VPN) Availability: No items available :

 

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