Your search returned 14 results.

1.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear,Thomas C | Taylor,James R.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York : McGraw-Hill, c1991Availability: Items available for loan: Call number: 658.83 Ki 1993 (1).

2.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1996Availability: Items available for loan: Call number: 658.83 Ki 1996 (1). Items available for reference: 已報銷Call number: 658.83 Ki 1996 c.2 (1).

3.
Using market knowledge / Rohit Deshpande, editor.

by Deshpande, Rohit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Availability: Items available for loan: Call number: 658.8 Us 2001 (1).

4.
European casebook on managing industrial and business-to-business marketing / ed. by Per V. Jenster.

by Jenster,Per V.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, N.Y. : Prentice Hall, c1994Availability: Items available for loan: Call number: 658.83 Je 1994 (1).

5.
Industrial marketing management.

by European Association for Industrial Marketing Research.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: New York [etc.] : Elsevier North-Holland. Online access: 可得全文(校外請設定VPN) Availability: Items available for reference: Not for loan (8). :

6.
It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards / Koen Pauwels.

by Pauwels, Koen, 1971-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : American Management Association, [2014]Availability: Items available for loan: Call number: 658.830285 Pa 2014 (1).

7.
Cases in European marketing management / John A. Quelch, Kamran Kashani and Sandra Vandermerwe.

by Quelch,John A | Kashani,Kamran | Vandermerwe,Sandra.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: Call number: 658.80094 Qu 1994 (1).

8.
Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.

by Arthur, Lisa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., c2013Availability: Items available for loan: Call number: 658.83 Ar 2013 (1).

9.
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.

by Barabba, Vincent P, 1934- | Zaltman, Gerald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c1991Availability: Items available for loan: Call number: 658.802 Ba 1991 (1).

10.
Achieving planned innovation : a proven system for creating successful new products and services / Frank R. Bacon, Jr., Thomas W. Butler, Jr.

by Bacon, Frank R | Butler, Thomas W | Bacon, Frank R. Planned innovation.

Edition: [3rd ed.]Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, c1998Availability: Items available for loan: Call number: 658.575 Ba 1998 (1).

11.
The 2000 hotel and lodging market research handbook / by Terri C. Walker and Richard K. Miller.

by Walker, Terri C, 1964- | Miller, Richard Kendall, 1946- | Richard K. Miller & Associates.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Norcross, GA : Richard K. Miller & Associates, c2000Other title: 2000 hotel & lodging market research handbook.Availability: Items available for loan: Call number: 647.940688 Wa 2000 (1).

12.
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.

by Cagan, Jonathan, 1961- | Vogel, Craig M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall PTR, c2002Availability: Items available for loan: Call number: 658.575 Ca 2002 (1).

13.
International journal of research in marketing.

by European Marketing Academy.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Language: English Publisher: [Amsterdam, the Netherlands] : North-Holland, 1984-Other title: Research in marketing | IJRM.Availability: Items available for reference: Not for loan (3). :

14.
The fast path to corporate growth : leveraging technologies and technologies to new market applications / Marc H. Meyer.

by Meyer, Marc H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Oxford University Press, c2007Availability: Items available for loan: Call number: 658.4 Me 2007 (1).

 

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