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Your search returned 99 results.

61.
Developing winning brand strategies / Lars Finskud.

by Finskud, Lars.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Business Expert Press, 2009Availability: No items available : Damaged (1).

62.
Measuring brand communication ROI / Don E. Schultz & Jeffrey S. Walters.

by Schultz, Don E | Walters, Jeffrey S | Association of National Advertisers.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Association of National Advertisers, c1997Other title: ROI..Availability: No items available :

63.
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.

by Temporal, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore ; New York : Wiley, c2000Availability: Items available for loan: Call number: 658.827095 Te 2000 (1).

64.
Meta-luxury : brands and the culture of excellence / Manfredi Ricca, Rebecca Robins.

by Ricca, Manfredi | Robins, Rebecca.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Call number: 658.827 Ri 2012 (1).

65.
Branding design 3.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: jpneng Publisher: Tokyo : Graphic-sha Publishing, 2008Other title: Branding design three.Availability: Items available for loan: Call number: 658.827 Br264 2008 (1).

66.
The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [et al.].

by Winters, Arthur A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Visual Reference Publications, c2005Availability: Items available for loan: Call number: 658.827 Po 2005 (1).

67.
Warp-speed branding : the impact of technology on marketing / by Agnieszka Winkler.

by Winkler, Agnieszka.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley & Sons, c1999Availability: Items available for loan: Call number: 658.827 Wi 1999 (1).

68.
Brandjam : humanizing brands through emotional design / Marc Gobe.

by Gobe, Marc | Design Management Institute (Boston, Mass.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : [Boston, Mass.] : Allworth Press ; Design Management Institute, 2007Availability: Items available for loan: Call number: 741.6 Go 2007 (1).

69.
Communicating fashion brands / [editor in chief, Lin Gengli].

by Lin, Gengli.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hong Kong : SendPoints, 2012Availability: Items available for loan: Call number: 687.0688 Co 2012 (1).

70.
Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan.

by Jones,Geoffrey | Morgan,Nicholas J.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Routledge, c1994Availability: Items available for loan: Call number: 664.00688 Ad 1994 (1).

71.
Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.

by Foley, John, 1955- | Kendrick, Julie.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA : Jossey-Bass, c2006Availability: Items available for loan: Call number: 658.827 Fo 2006 (1).

72.
Brands : the logos of the global economy / Celia Lury.

by Lury, Celia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2004Availability: Items available for loan: Call number: 658.827 Lu 2004 (1).

73.
The journal of product & brand management.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: Santa Barbara, CA : Grayson Associates, c1992-Other title: Journal of product and brand management.Online access: 可得全文(校外請設定VPN) Availability: No items available :

74.
Pharmaceutical product strategy : using dynamic modeling for effective brand planning / Mark Paich, Corey Peck, and Jason Valant.

by Paich, Mark | Peck, Corey | Valant, Jason.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boca Raton, FL : CRC, c2005Availability: Items available for loan: Call number: 615.10688 Pa 2005 (1).

75.
Vault career guide to marketing & brand management / Jennifer Goodman ... [et al.].

by Goodman, Jen | Vault (Firm).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Vault, Inc., c2006Other title: Vault career guide to marketing and brand management | Marketing & brand management.Availability: Items available for loan: Call number: 658.827023 Va 2006 (1).

76.
The culting of brands : when customers become true believers / Douglas Atkin.

by Atkin, Douglas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Portfolio, 2004Availability: Items available for loan: Call number: 658.8343 At 2004 (1).

77.
品牌親密度 : 6大原型x3大階段x3大層級,增強品牌與消費者互動與共鳴,圈粉又圈錢 = Brand intimacy : a new paradigm in marketing / 馬里奧.納塔雷利(Mario Natarelli), 蕾娜.普拉派爾(Rina Plapler)著 ; 溫力秦譯

by 納塔雷利 (Natarelli, Mario) [文字作者] | Natarelli, Mario [author.] | 普拉派爾 (Plapler, Rina) [文字作者] | Plapler, Rina [author.] | 溫,力秦 [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 台北市 : 日月文化出版股份有限公司, 2019.05Distributor: [新北市] : 聯合發行股份有限公司 Other title: New paradigm in marketing. | 6大原型x3大階段x3大層級,增強品牌與消費者互動與共鳴,圈粉又圈錢.Availability: Items available for loan: Call number: 496 85443 (1).

78.
Reflections on a cultural brand : connecting with lifestyles / Harvey Hartman.

by Hartman, Harvey | Hartman Group.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bellevue, Wash. : Hartman Group, Inc., c2003Availability: Items available for loan: Call number: 658.8342 Ha7 2003 (1).

79.
World branding : concept, strategy and design / [edited by] World Branding Committee, representative, Hiro Minamiyama ; [translation: Kazuko Fujimoto-Hedges and Keiko Ihara].

by Minamiyama, Hiro | World Branding Committee.

Edition: English language ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Original language: Japanese Publisher: Corte Madera, CA : Gingko Press Inc., c2007Availability: Items available for loan: Call number: 658.827 Wo74 2007 (1).

80.
Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown.

by Lindstrom, Martin, 1970- | Seybold, Patricia B | Millward Brown (Firm).

Edition: Rev. pbk. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, Va. : Kogan Page, 2004Availability: Items available for loan: Call number: 658.8343 Li 2004 (1).

 

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