Reflections on a cultural brand : connecting with lifestyles / Harvey Hartman.
Material type:
TextPublisher: Bellevue, Wash. : Hartman Group, Inc., c2003Description: xi, 81 p. : ill. ; 25 cmISBN: 1929027052; 9781929027057Subject(s): Brand name products -- Marketing | Brand name products -- Public opinion | Consumers' preferences | Motivation research (Marketing)
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8342 Ha7 2003 (Browse shelf) | Available | E077770 |
Total holds: 0
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