世新大學圖書館

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1.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, c2010Availability: Items available for loan: Call number: 659 Ka 2010 (1).

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2.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, c2007Availability: Items available for loan: Call number: 659 Ka 2007 c.2 (2).

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3.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen.

Edition: 5th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2014Availability: Items available for loan: Call number: 659 Ka 2014 (1).

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4.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Availability: Items available for loan: Call number: 659 Ka 2003 (1).

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5.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E [author.].

Edition: 6th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Call number: 659 Ka 2017 (1).

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