The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: LEA's communication seriesPublisher: Mahwah, N.J. : L. Erlbaum Associates, c2007Edition: 3rd edDescription: xvii, 189 p. : ill. ; 24 cmISBN: 0805857176; 0805857184; 9780805857184Subject(s): Advertising media planning | Mass media and business | Marketing channels
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 659 Ka 2007 c.2 (Browse shelf) | 0805857176 | Available | E083205 | ||
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 659 Ka 2007 (Browse shelf) | 0805857176 | Available | E083091 |
Total holds: 0
Includes bibliographical references (p. 181-184) and index.
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