世新大學圖書館

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Your search returned 17 results.

1.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol and Frank J. Kopec.

by Barban, ,Arnold M | Cristol, ,Steven M | Kopec, ,Frank J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Lincolnwood, IL : NTC, c1993Availability: Items available for loan: Call number: 659.111 Ba 1993 (1). Damaged (1).

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2.
Media planning & buying in the 21st century / Ronald D. Geskey, Sr.

by Geskey, Ronald D [author.].

Edition: Fourth edition, January 2017.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [Michigan?] : 2020:Marketing Communications LLC, 2017Other title: Media planning and buying in the 21st century | Media planning and buying in the twenty-first century.Availability: Items available for loan: Call number: 659.111 Ge 2017 (1).

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3.
Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more / Alvin Eicoff.

by Eicoff,Alvin.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, c1995Availability: Items available for loan: Call number: 658.872 Ei 1995 (1).

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4.
Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery.

by Avery, Jim, 1947-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Copy Workshop, c1997Availability: Items available for loan: Call number: 659.113 Ad 1997 (1).

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5.
Integrated marketing communications / Ian Linton and Kevin Morley.

by Linton, Ian | Morley, Kevin | Chartered Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1995Availability: Items available for loan: Call number: 658.802 Li 1995 (1).

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6.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- | Sheehan, Kim | Jugenheimer, Donald W.

Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York ; London : Routledge, Taylor & Francis Group, 2015Availability: Items available for loan: Call number: 659.111 Ke 2015 (1).

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7.
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2008Availability: Items available for loan: Call number: 659.111 Ke 2008 (1).

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8.
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2004Availability: No items available : Checked out (1).

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9.
The do-it-yourself business promotions kit / Jack Griffin.

by Griffin, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Other title: Business promotions kit.Availability: Items available for loan: Call number: 658.82 Gr 1995 (1).

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10.
The small business marketing handbook / Iain Maitland.

by Maitland, Iain.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Cassell, c1998Availability: No items available :

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11.
The marketer's guide to media vehicles, methods, and options : a sourcebook in advertising and promotion / Ann Grossman.

by Grossman, Ann.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Quorum Books, 1987Availability: No items available : Damaged (1).

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12.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Availability: Items available for loan: Call number: 659 Ka 2003 (1).

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13.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, c2007Availability: Items available for loan: Call number: 659 Ka 2007 c.2 (2).

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14.
The media handbook / Helen Katz.

by Katz, Helen E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1995Availability: Items available for loan: Call number: 659 Ka 1995 (1).

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15.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, c2010Availability: Items available for loan: Call number: 659 Ka 2010 (1).

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16.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen.

Edition: 5th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2014Availability: Items available for loan: Call number: 659 Ka 2014 (1).

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17.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E [author.].

Edition: 6th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Call number: 659 Ka 2017 (1).

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