世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

61.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. ; London : Pearson, c2010Availability: Items available for loan: Call number: 659.1 Cl-2 2010 (1).

62.

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

by Parente, Donald.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans | Marketing communication plans.Availability: Items available for loan: Call number: 659.113 Pa 2006 c.2 (2).

63.

No cover image available

Promotion and integrated marketing communications / Richard J. Semenik.

by Semenik, Richard J.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western Thomson Learning, c2002Other title: Promotion & integrated marketing communications.Availability: Items available for loan: Call number: 659.1 Se5 2002 (1). Damaged (1).

64.

Connected marketing : the viral, buzz and word of mouth revolution / edited by Justin Kirby and Paul Marsden.

by Kirby, Justin | Marsden, Paul.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London New York : Routledge, 2016Availability: Items available for loan: Call number: 658.8 Co66 2016 (1).

65.

No cover image available

International journal of Internet marketing and advertising.

Material type:

Continuing resource; Type of continuing resource: periodical Publisher: Olney : Inderscience Enterprises, [2004]-Availability: Items available for reference: Not for loan (4). :

66.

Proud to be a flyer : the historical roots of a design revolution.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Modena : Enfield : Happy Books ; Airlift, 2003Other title: PROUD 2BEA FLYER.Availability: Items available for loan: Call number: 741.67 Pr 2003 (1).

67.

Buzzoodle buzz marketing / Ron McDaniel.

by McDaniel, Ron.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: [S.I.] : Buzzoodle Publishing, c2006Availability: Items available for loan: Call number: 658.8 Mc22 2006 (1).

68.

Writing marketing copy to get results / James Essinger.

by Essinger, James.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : Business Press/Thomson Learning, 1999Availability: Items available for loan: Call number: 659.132 Es 1999 (1).

69.

How to develop a successful advertising plan / James W. Taylor.

by Taylor, ,James W.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Publisher: Lincolnwood, IL : NTC, c1993Availability: Items available for loan: Call number: 659.10202 Ta 1993 c.2 cl. (2).

70.

Advertising and sales promotion strategy / Gerard J. Tellis.

by Tellis, Gerard J, 1950-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. : Addison-Wesley, 1998Availability: Items available for loan: Call number: 658.82 Te 1998 (1). Items available for reference: 已報銷Call number: 658.82 Te 1998 c.2 (1).

71.

Marketing the public sector : promoting the causes of publicand nonprofit agencies / Seymour H. Fine.

by Fine,Seymour H.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Brunswick；London : Transaction Publishers, c1992Availability: Items available for loan: Call number: 658.8 Fi6 1992 (1).

72.

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.].

by Parente, Donald.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c1996Availability: Items available for loan: Call number: 659.113 Pa 1996 (1).

73.

The anatomy of buzz : how to create word-of-mouth marketing / Emanuel Rosen.

by Rosen, Emanuel.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Doubleday/Currency, c2000, 2002Availability: Items available for loan: Call number: 658.8 Ro7 2000 (1).

74.

The Routledge companion to advertising and promotional culture / edited by Matthew P. McAllister, Emily West.

by McAllister, Matthew P | West, Emily.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2013Availability: Items available for loan: Call number: 659.1 Ro87 2013 (1).

75.

Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee at Knoxville.

by Blakeman, Robyn, 1958-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, c2014Availability: Items available for loan: Call number: 658.87 Bl 2014 (1).

76.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2013Availability: Items available for loan: Call number: 658.82 Sh 2013 (1).

77.

Promotion management and marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1990Availability: No items available : Damaged (1).

78.

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Call number: 658.82 Sh 2003 (1).

79.

No cover image available

Journal of website promotion : innovations in Internet business research, theory and practice.

Material type:

Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: New York, NY : Best Business Books, c2005-Availability: Items available for reference: Not for loan (3). :

80.

The complete advertising and marketing handbook : your twenty-first century advertising and marketing manual is available right now / Herschell Gordon Lewis.

by Lewis, Herschell Gordon, 1926-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Bonus Books, c1998Availability: No items available : Damaged (1).

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Your search returned 211 results.

	61.	Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E \| Baack, Donald. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. ; London : Pearson, c2010Availability: Items available for loan: Call number: 659.1 Cl-2 2010 (1). Place hold Add to cart (remove)
	62.	Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by Parente, Donald. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans \| Marketing communication plans.Availability: Items available for loan: Call number: 659.113 Pa 2006 c.2 (2). Place hold Add to cart (remove)
	63.	No cover image available Promotion and integrated marketing communications / Richard J. Semenik. by Semenik, Richard J. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western Thomson Learning, c2002Other title: Promotion & integrated marketing communications.Availability: Items available for loan: Call number: 659.1 Se5 2002 (1). Damaged (1). Place hold Add to cart (remove)
	64.	Connected marketing : the viral, buzz and word of mouth revolution / edited by Justin Kirby and Paul Marsden. by Kirby, Justin \| Marsden, Paul. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London New York : Routledge, 2016Availability: Items available for loan: Call number: 658.8 Co66 2016 (1). Place hold Add to cart (remove)
	65.	No cover image available International journal of Internet marketing and advertising. Material type: Continuing resource; Type of continuing resource: periodical Publisher: Olney : Inderscience Enterprises, [2004]-Availability: Items available for reference: Not for loan (4). : Add to cart (remove)
	66.	Proud to be a flyer : the historical roots of a design revolution. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Modena : Enfield : Happy Books ; Airlift, 2003Other title: PROUD 2BEA FLYER.Availability: Items available for loan: Call number: 741.67 Pr 2003 (1). Place hold Add to cart (remove)
	67.	Buzzoodle buzz marketing / Ron McDaniel. by McDaniel, Ron. Material type: Text; Format: print ; Literary form: Not fiction Publisher: [S.I.] : Buzzoodle Publishing, c2006Availability: Items available for loan: Call number: 658.8 Mc22 2006 (1). Place hold Add to cart (remove)
	68.	Writing marketing copy to get results / James Essinger. by Essinger, James. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Business Press/Thomson Learning, 1999Availability: Items available for loan: Call number: 659.132 Es 1999 (1). Place hold Add to cart (remove)
	69.	How to develop a successful advertising plan / James W. Taylor. by Taylor, ,James W. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: Lincolnwood, IL : NTC, c1993Availability: Items available for loan: Call number: 659.10202 Ta 1993 c.2 cl. (2). Place hold Add to cart (remove)
	70.	Advertising and sales promotion strategy / Gerard J. Tellis. by Tellis, Gerard J, 1950-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. : Addison-Wesley, 1998Availability: Items available for loan: Call number: 658.82 Te 1998 (1). Items available for reference: 已報銷Call number: 658.82 Te 1998 c.2 (1). Place hold Add to cart (remove)
	71.	Marketing the public sector : promoting the causes of publicand nonprofit agencies / Seymour H. Fine. by Fine,Seymour H. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Brunswick；London : Transaction Publishers, c1992Availability: Items available for loan: Call number: 658.8 Fi6 1992 (1). Place hold Add to cart (remove)
	72.	Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]. by Parente, Donald. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c1996Availability: Items available for loan: Call number: 659.113 Pa 1996 (1). Place hold Add to cart (remove)
	73.	The anatomy of buzz : how to create word-of-mouth marketing / Emanuel Rosen. by Rosen, Emanuel. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : Doubleday/Currency, c2000, 2002Availability: Items available for loan: Call number: 658.8 Ro7 2000 (1). Place hold Add to cart (remove)
	74.	The Routledge companion to advertising and promotional culture / edited by Matthew P. McAllister, Emily West. by McAllister, Matthew P \| West, Emily. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2013Availability: Items available for loan: Call number: 659.1 Ro87 2013 (1). Place hold Add to cart (remove)
	75.	Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee at Knoxville. by Blakeman, Robyn, 1958-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, c2014Availability: Items available for loan: Call number: 658.87 Bl 2014 (1). Place hold Add to cart (remove)
	76.	Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. by Shimp, Terence A \| Andrews, J. Craig. Edition: 9th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2013Availability: Items available for loan: Call number: 658.82 Sh 2013 (1). Place hold Add to cart (remove)
	77.	Promotion management and marketing communications / Terence A. Shimp. by Shimp, Terence A. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1990Availability: No items available : Damaged (1). Add to cart (remove)
	78.	Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A. Edition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Call number: 658.82 Sh 2003 (1). Place hold Add to cart (remove)
	79.	No cover image available Journal of website promotion : innovations in Internet business research, theory and practice. Material type: Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: New York, NY : Best Business Books, c2005-Availability: Items available for reference: Not for loan (3). : Add to cart (remove)
	80.	The complete advertising and marketing handbook : your twenty-first century advertising and marketing manual is available right now / Herschell Gordon Lewis. by Lewis, Herschell Gordon, 1926-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Bonus Books, c1998Availability: No items available : Damaged (1). Add to cart (remove)