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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.].

Contributor(s): Parente, DonaldMaterial type: Text

TextSeries: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, c1996Description: xx, 363 p. : ill. ; 24 cmISBN: 0030128986 (cl.)Subject(s): Advertising campaigns | Communication in marketing

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	659.113 Pa 1996 (Browse shelf)	Available		E028661

Total holds: 0

Includes bibliographical references and index.

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