世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

41.

Cram101 textbook outlines to accompany: Integrated advertising, promotion and marketing communications, Clow and Baack, 2nd edition.

by Baack, Donald. Integrated advertising, promotion & marketing communications | Clow, Kenneth E. Integrated advertising, promotion & marketing communications.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: [S.l.] : Academic Internet Publishers (AIPI), c2007Other title: Cram 101 textbook outlines to accompany: Integrated advertising, promotion and marketing communications, Clow and Baack, 2nd edition..Availability: Items available for loan: Call number: 659.1 Cr2 2007 (1).

42.

Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol and Frank J. Kopec.

by Barban, ,Arnold M | Cristol, ,Steven M | Kopec, ,Frank J.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Publisher: Lincolnwood, IL : NTC, c1993Availability: Items available for loan: Call number: 659.111 Ba 1993 (1). Damaged (1).

43.

Media planning & buying in the 21st century / Ronald D. Geskey, Sr.

by Geskey, Ronald D [author.].

Edition: Fourth edition, January 2017.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: [Michigan?] : 2020:Marketing Communications LLC, 2017Other title: Media planning and buying in the 21st century | Media planning and buying in the twenty-first century.Availability: Items available for loan: Call number: 659.111 Ge 2017 (1).

44.

Advertising, concepts and strategies / Harold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy.

by Berkman, Harold W | Gilson, Christopher C.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Random House, c1987Availability: Items available for loan: Call number: 659.1 Be 1987 (1). Items available for reference: 已報銷Call number: 659.1 Be 1987 c.2 (1).

45.

Tools & techniques of marketing research & advertising / Stan Lipovetsky, Shon Magnan et al.

by Lipovetsky, Stan | Magnan, Shon.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Intelliz Press LLC, c2016Other title: Tools and techniques of marketing research and advertising /.Availability: Items available for loan: Call number: 658.8 To 2016 (1).

46.

Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery.

by Avery, Jim, 1947-.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Copy Workshop, c1997Availability: Items available for loan: Call number: 659.113 Ad 1997 (1).

47.

Marketing your creativity : new approaches for a changing industry / Matt Perry & Ant Melder.

by Perry, Matt | Melder, Ant.

Material type: Text

Text; Format: large print ; Literary form: Not fiction Publisher: Lausanne, Switzerland : London : AVA ; Thames & Hudson, c2004Availability: Items available for loan: Call number: 659.1 Pe7 2004 (1).

48.

Connected marketing : the viral, buzz and word of mouth revolution / edited by Justin Kirby and Paul Marsden.

by Kirby, Justin | Marsden, Paul.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, c2006Availability: Items available for loan: Call number: 658.8 Co66 2006 (1).

49.

UNcommon marketing techniques / Jeffrey Dobkin ; edited by Michelle Axelrod.

by Dobkin, Jeffrey | Axelrod, Michelle.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Publisher: Merion Station, PA : Danielle Adams Pub., c1998Availability: Items available for loan: Call number: 658.8 Do24 1998 (1).

50.

Cybertalk that sells / Herschell Gordon Lewis and Jamie Murphy.

by Lewis, Herschell Gordon, 1926- | Murphy, Jamie, 1950-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, (Chicago), Ill. : Contemporary Books, c1998Availability: No items available :

51.

Marketing channels : infomercials, and the future of televised marketing / Craig Robert Evans.

by Evans, Craig Robert.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1994Availability: Items available for loan: Call number: 659.143 Ev 1994 (1).

52.

The handbook of international marketing communications / edited by Sylvester O. Monye.

by Monye, Sylvester O.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford, UK ; Malden, MA : Blackwell, 1999Availability: Items available for loan: Call number: 658.848 Ha 1999 (1).

53.

A Japanese advertising agency : an anthropology of media and markets / Brian Moeran.

by Moeran, Brian.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Honolulu : University of Hawai?i Press, c1996Availability: No items available : Damaged (1).

54.

Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Sally J. Patterson, Janel M. Radtke.

by Patterson, Sally J | Radtke, Janel M | Radtke, Janel M. Strategic communications for nonprofit organizations.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Call number: 658.802 Pa 2009 (1).

55.

Winning direct response advertising : from print through interactive media / Joan Throckmorton.

by Throckmorton, Joan.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, 1997Availability: No items available : Damaged (1).

56.

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente (Middle Tennessee State University), Kirsten L. Strausbaugh-Hutchinson (University of Georgia).

by Parente, Donald [author.] | Strausbaugh-Hutchinson, Kirsten L [author.].

Edition: Fifth edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Cengage Learning, [2015]Copyright date: ©2015Other title: Guide to Marketing Communication Plans.Availability: Items available for loan: Call number: 659.113 Pa 2015 (1).

57.

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.

by Parente, Donald.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Call number: 659.113 Pa 2004 (1). Damaged (1).

58.

Marketing on the Internet / Jan Zimmerman.

by Zimmerman, Jan.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Gulf Breeze, FL : Maximum Press, c2000Availability: Items available for loan: Call number: 658.84 Zi 2000 c.2 (2).

59.

Guerrilla marketing : secrets for making big profits from your small business / Jay Conrad Levinson.

by Levinson, Jay Conrad.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, 1998Availability: Items available for loan: Call number: 658.8 Le8 1998 (1).

60.

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.

by Parente, Donald.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, 2000Availability: Items available for loan: Call number: 659.113 Pa 2000 (1).

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