Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
Material type:
TextSeries: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, 2000Edition: 2nd edDescription: xxi, 371 p. : ill. ; 24 cmISBN: 003021114XSubject(s): Advertising campaigns | Communication in marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 659.113 Pa 2000 (Browse shelf) | Available | E061475 |
Total holds: 0
Includes bibliographical references and index.
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