世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

121.

Breaking up America : advertisers and the new media world / Joseph Turow.

by Turow, Joseph.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chicago : University of Chicago Press, 1997Availability: Items available for loan: Call number: 659.1042 Tu 1997 (1).

122.

Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

by Morrison, Margaret A.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Call number: 659.1072 Us 2012 (1).

123.

Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- | Sheehan, Kim | Jugenheimer, Donald W.

Edition: Fourth edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York ; London : Routledge, Taylor & Francis Group, 2015Availability: Items available for loan: Call number: 659.111 Ke 2015 (1).

124.

The white paper marketing handbook : how to generate more leads and sales with white papers, special reports, booklets, and CDs / Robert W. Bly.

by Bly, Robert W.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Australia ; Mason, Ohio : Thomson, c2006Availability: Items available for loan: Call number: 658.82 Bl 2006 (1).

125.

IMC : an integrated marketing communications exercise / Bernard C. Jakacki.

by Jakacki, Bernard C.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Pub., c2001Other title: Integrated marketing communications exercise.Availability: Items available for loan: Call number: 658.802 Ja 2001 (1).

126.

Cram 101 textbook outlines to accompany Advertising, promotion and supplemental aspects of integrated marketing communications, Shimp, 6th edition.

by Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated marketing communications.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: [S.l.] : Academic Internet Publishers, 2007Availability: Items available for loan: Call number: 658.82 Sh 2003 supl. (1).

127.

Endless propaganda : the advertising of public goods / Paul Rutherford.

by Rutherford, Paul, 1944-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Toronto ; Buffalo : University of Toronto Press, c2000Availability: Items available for loan: Call number: 306.485 Ru 2000 (1).

128.

Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2008Availability: Items available for loan: Call number: 659.111 Ke 2008 (1).

129.

A history of advertising / Stepháne Pincas and Marc Loiseau ; foreword by Maurice Lévy.

by Pincas, Stepháne | Loiseau, Marc.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English, German Publisher: Köln ; Los Angeles : Taschen, 2008Availability: Items available for loan: Call number: 659.11309 Pi 2008 (1).

130.

Global and multinational advertising / edited by Basil G. Englis.

by Englis, Basil G.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hillsdale, N.J. : L. Erlbaum, 1994Availability: Items available for loan: Call number: 659.1 Gl 1994 c.3 (1). Damaged (2).

131.

Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2004Availability: No items available : Checked out (1).

132.

Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.

by Taylor, Jim, 1964- | Hatch, Steve.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Call number: 658.8101 Ta 2007 (1).

133.

Direct marketing design 2 : creativity in direct response advertising / by the Direct Marketing Creative Guild; Richard N. Harbert, editor.

by Harbert, Richard N | Direct Marketing Creative Guild (U.S.).

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : PBC International ; Distributor to the book trade in the United States and Canada, Rizzoli International Publications, Inc., c1988Availability: Items available for loan: Call number: 658.84 Di 1988 (1).

134.

Careers in marketing, advertising and public relations.

by Stanley, Adela.

Edition: 8th ed. / Adela Stanley.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2003Availability: Items available for loan: Call number: 658.8002341 St 2003 (1).

135.

The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow.

by Turow, Joseph.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New Haven : Yale University Press, c2011Availability: Items available for loan: Call number: 659.1 Tu 2011 (1).

136.

Advertising and culture : theoretical perspectives / edited by Mary Cross.

by Cross, Mary, 1934-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Westport, Conn. : Praeger, c1996Availability: Items available for loan: Call number: 659.10420973 Ad 1996 (1).

137.

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, c2010Availability: Items available for loan: Call number: 658.802 Mo 2010 (1).

138.

Developing winning brand strategies / Lars Finskud.

by Finskud, Lars.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Business Expert Press, 2009Availability: No items available : Damaged (1).

139.

Planning, developing, and marketing successful Web sites / Jason Miletsky.

by Miletsky, Jason I.

Material type: Text

Text; Format: print Publisher: [Cambridge, Mass. ; London] : Thomson/Course Technology, c2002Availability: Items available for loan: Call number: 658.054678 Mi 2002 (1).

140.

No cover image available

Marketing & sales career directory.

by Career Press Inc.

Material type:

Continuing resource; Format: print Publisher: Hawthorne, NJ : Career Press Inc., c1987-Other title: Marketing and sales career directory.Availability: Items available for loan: Call number: 658.8002373 Ma 1993 (1).

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