Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.
Material type:
TextPublisher: Chichester, England ; Hoboken, NJ : Wiley, c2007Description: xxv, 278 p. : ill. ; 24 cmISBN: 0470026014; 9780470026014Subject(s): Advertising | Brand name products | Brand name products -- Marketing | Communication in marketingReview: "Rigorous Magic dispels the myths around communication ideas and creates a practical 'road map' for advertisers and marketers to select which types are best for a brand to compete in a noisy and competitive market."--BOOK JACKET.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8101 Ta 2007 (Browse shelf) | Available | E077678 |
Total holds: 0
Includes bibliographical references (p. [269]-270) and index.
"Rigorous Magic dispels the myths around communication ideas and creates a practical 'road map' for advertisers and marketers to select which types are best for a brand to compete in a noisy and competitive market."--BOOK JACKET.
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