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1.
Macmillan dictionary of marketing and advertising / Michael J. Baker.

by Baker, Michael John | Baker, Michael John. Macmillan dictionary of marketing & advertising.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Macmillan Press Ltd., 1998Other title: Macmillan dictionary of marketing & advertising..Availability: Items available for reference: Not for loanCall number: R 380.10321 Ba 1998 (1). :

2.
The IEBM encyclopedia of marketing / edited by Michael J. Baker.

by Baker, Michael John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : International Thomson Business Press, 1999Other title: Encyclopedia of marketing..Availability: Items available for reference: Not for loanCall number: R 658.003 Ie 1999 (1). :

 

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