世新大學圖書館 catalog › Details for: Social marketing : improving the quality of life /

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Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.

By: Kotler, PhilipContributor(s): Roberto, Ned | Lee, Nancy, 1932-Material type: Text

TextPublisher: Thousand Oaks, Calif. : Sage Publications, c2002Edition: 2nd edDescription: xvi, 438 p. : ill. ; 24 cmISBN: 0761924345 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modification

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.8 Ko-3 2002 (Browse shelf)	Available		E063972

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Includes bibliographical references and indexes.

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