Kotler, Philip.
Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee. - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2002. - xvi, 438 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0761924345 (pbk. : alk. paper)
2001007178
Social marketing.
Behavior modification.
Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee. - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2002. - xvi, 438 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0761924345 (pbk. : alk. paper)
2001007178
Social marketing.
Behavior modification.