世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

61.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

by Engel,James F | Warshaw,Martin R | Kinnear,Thomas C.

Edition: 8th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, IL : IRWIN, c1994Availability: Items available for loan: Call number: 658.82 En 1994 (1).

62.

The digital crown : winning at content on the web / Ahava Leibtag.

by Leibtag, Ahava.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Boston : Morgan Kauffmann is an imprint of Elsevier, [2014]Availability: Items available for loan: Call number: 658.872 Le 2014 (1).

63.

The interactive and direct marketing.

by Institute of Direct Marketing.

Material type: Text

Text; Format: print Language: English Publisher: Middlesex : Institute of Direct Marketing, c2002Availability: Items available for loan: Call number: 658.84 In734 2002 v.1 (3).

64.

Destination marketing organisations / by Steven Pike.

by Pike, Steven.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Oxford : Elsevier, 2004Availability: Items available for loan: Call number: 338.47910688 Pi 2004 (1).

65.

Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald.

by Oswald, Laura.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Call number: 658.802 Os 2012 (1).

66.

Social media and interactive communications : a service sector reflective on the challenges for practice and theory / edited by Mark Durkin, Aodheen McCartan and Mairead Brady.

by Durkin, Mark | McCartan, Aodheen | Brady, Mairead.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, c2017Availability: Items available for loan: Call number: 658.8 So24 2017 (1).

67.

Strategic place branding methodologies and theory for tourist attraction / Ahmet Bayraktar, Can Uslay, [editors].

by Bayraktar, Ahmet, 1982- [editor.] | Uslay, Can, 1973- [editor.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hershey PA : Business Science Reference, [2017]Availability: Items available for loan: Call number: 910.688 St 2017 (1).

68.

Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Call number: 658.802 Sm 2004 (1).

69.

Membership marketing in the digital age : a handbook for museums and libraries / Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer.

by Rich, Patricia [author.] | Hines, Dana [author.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lanham, Maryland : Rowman & Littlefield, [2016]Availability: Items available for loan: Call number: 025.11 Ri 2016 (1).

70.

Marketing : concepts and strategies / Sally Dibb...[et al.].

by Dibb, Sally.

Edition: 3rd European ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Call number: 658.8 Ma742 1997 (1).

71.

Marketing classics : a selection of influential articles / [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa.

by Enis, Ben M | Cox, Keith Kohn | Mokwa, Michael P.

Edition: 8th ed., 25th anniversary ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 658.8 Eni 1995 (1).

72.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 12th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001Availability: Items available for loan: Call number: 658.8 Et 2001 (1).

73.

The Regis touch : million-dollar advice from America's top marketing consultant / Regis McKenna.

by McKenna, Regis.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1985Availability: No items available : Damaged (1).

74.

Marketing:concepts and strategies / William M. Pride, O.C. Ferrell.

by Pride,William M | Ferrell,O. C.

Edition: 9th edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin Company, c1995Availability: No items available : Damaged (1).

75.

Principles of marketing / Joel R. Evans, Barry Berman.

by Evans,Joel R | Berman,Barry.

Edition: 3rd edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 658.8 Ev-2 1995 (1).

76.

Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett.

by Sheth,Jagdish N | Gardner,David M | Garrett,Dennis E.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Wiley, c1988Availability: Items available for loan: Call number: 658.8001 Sh 1988 (1).

77.

Fundamentals and practice of marketing / John Wilmshurst.

by Wilmshurst,John.

Edition: 3rd edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Oxford] : Butterworth Heinemann, c1995Availability: Items available for loan: Call number: 658.8 Wi 1995 (1).

78.

Sales and marketing.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1996Other title: Sales & marketing.Availability: No items available : Damaged (1).

79.

Introduction to marketing / John Frain.

by Frain, John, 1930-.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : International Thomson Business, 1999Availability: Items available for loan: Call number: 658 Fr 1999 (1).

80.

Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt.

by Kinnear, Thomas C, 1943- | Bernhardt, Kenneth L.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Glenview, Ill. : Scott, Foresman/Little, Brown Higher Education, c1990Availability: No items available : Damaged (1).

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Your search returned 1678 results.

	61.	Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear. by Engel,James F \| Warshaw,Martin R \| Kinnear,Thomas C. Edition: 8th ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, IL : IRWIN, c1994Availability: Items available for loan: Call number: 658.82 En 1994 (1). Place hold Add to cart (remove)
	62.	The digital crown : winning at content on the web / Ahava Leibtag. by Leibtag, Ahava. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Boston : Morgan Kauffmann is an imprint of Elsevier, [2014]Availability: Items available for loan: Call number: 658.872 Le 2014 (1). Place hold Add to cart (remove)
	63.	The interactive and direct marketing. by Institute of Direct Marketing. Material type: Text; Format: print Language: English Publisher: Middlesex : Institute of Direct Marketing, c2002Availability: Items available for loan: Call number: 658.84 In734 2002 v.1 (3). Place hold Add to cart (remove)
	64.	Destination marketing organisations / by Steven Pike. by Pike, Steven. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Oxford : Elsevier, 2004Availability: Items available for loan: Call number: 338.47910688 Pi 2004 (1). Place hold Add to cart (remove)
	65.	Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald. by Oswald, Laura. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Call number: 658.802 Os 2012 (1). Place hold Add to cart (remove)
	66.	Social media and interactive communications : a service sector reflective on the challenges for practice and theory / edited by Mark Durkin, Aodheen McCartan and Mairead Brady. by Durkin, Mark \| McCartan, Aodheen \| Brady, Mairead. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, c2017Availability: Items available for loan: Call number: 658.8 So24 2017 (1). Place hold Add to cart (remove)
	67.	Strategic place branding methodologies and theory for tourist attraction / Ahmet Bayraktar, Can Uslay, [editors]. by Bayraktar, Ahmet, 1982- [editor.] \| Uslay, Can, 1973- [editor.]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hershey PA : Business Science Reference, [2017]Availability: Items available for loan: Call number: 910.688 St 2017 (1). Place hold Add to cart (remove)
	68.	Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. by Smith, P. R. (Paul Russell), 1957- \| Taylor, Jonathan, 1956-. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Call number: 658.802 Sm 2004 (1). Place hold Add to cart (remove)
	69.	Membership marketing in the digital age : a handbook for museums and libraries / Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer. by Rich, Patricia [author.] \| Hines, Dana [author.]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Lanham, Maryland : Rowman & Littlefield, [2016]Availability: Items available for loan: Call number: 025.11 Ri 2016 (1). Place hold Add to cart (remove)
	70.	Marketing : concepts and strategies / Sally Dibb...[et al.]. by Dibb, Sally. Edition: 3rd European ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Call number: 658.8 Ma742 1997 (1). Place hold Add to cart (remove)
	71.	Marketing classics : a selection of influential articles / [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa. by Enis, Ben M \| Cox, Keith Kohn \| Mokwa, Michael P. Edition: 8th ed., 25th anniversary ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 658.8 Eni 1995 (1). Place hold Add to cart (remove)
	72.	Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Etzel, Michael J \| Walker, Bruce J \| Stanton, William J. Edition: 12th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001Availability: Items available for loan: Call number: 658.8 Et 2001 (1). Place hold Add to cart (remove)
	73.	The Regis touch : million-dollar advice from America's top marketing consultant / Regis McKenna. by McKenna, Regis. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1985Availability: No items available : Damaged (1). Add to cart (remove)
	74.	Marketing:concepts and strategies / William M. Pride, O.C. Ferrell. by Pride,William M \| Ferrell,O. C. Edition: 9th edMaterial type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin Company, c1995Availability: No items available : Damaged (1). Add to cart (remove)
	75.	Principles of marketing / Joel R. Evans, Barry Berman. by Evans,Joel R \| Berman,Barry. Edition: 3rd edMaterial type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 658.8 Ev-2 1995 (1). Place hold Add to cart (remove)
	76.	Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett. by Sheth,Jagdish N \| Gardner,David M \| Garrett,Dennis E. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Wiley, c1988Availability: Items available for loan: Call number: 658.8001 Sh 1988 (1). Place hold Add to cart (remove)
	77.	Fundamentals and practice of marketing / John Wilmshurst. by Wilmshurst,John. Edition: 3rd edMaterial type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Oxford] : Butterworth Heinemann, c1995Availability: Items available for loan: Call number: 658.8 Wi 1995 (1). Place hold Add to cart (remove)
	78.	Sales and marketing. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1996Other title: Sales & marketing.Availability: No items available : Damaged (1). Add to cart (remove)
	79.	Introduction to marketing / John Frain. by Frain, John, 1930-. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : International Thomson Business, 1999Availability: Items available for loan: Call number: 658 Fr 1999 (1). Place hold Add to cart (remove)
	80.	Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt. by Kinnear, Thomas C, 1943- \| Bernhardt, Kenneth L. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Glenview, Ill. : Scott, Foresman/Little, Brown Higher Education, c1990Availability: No items available : Damaged (1). Add to cart (remove)