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1.
Marketing 3.0 : from products to customers to the human spirit / Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip | Kartajaya, Hermawan, 1947- | Setiawan, Iwan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Call number: 658.8 Ko-7 2010 (1).

2.
行銷5.0 : 科技與人性完美融合時代的全方位戰略,運用MarTech,設計顧客旅程,開啟數位消費新商機 = Marketing 5.0 technology for humanity / 菲利浦.科特勒(Philip Kotler), 陳就學(Hermawan Kartajaya), 伊萬.塞提亞宛(Iwan Setiawan)著 ; 林步昇譯

by 柯特勒 (Kotler, Philip) [文字作者] | 陳,就學 (行銷學) [文字作者] | 塞提亞宛 (Setiawan, Iwan) [文字作者] | Kotler, Philip [author.] | Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.].

Edition: 第一版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 台北市 : 天下雜誌股份有限公司, 2021.06Distributor: 新北市 : 大和圖書有限公司 Other title: Technology for humanity. | 科技與人性完美融合時代的全方位戰略,運用MarTech,設計顧客旅程,開啟數位消費新商機.Availability: Items available for loan: Call number: 496 8556-19 (1).

 

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