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81.
Studies in mass communication & technology : selected proceedings from the Fourth International conference on Culture and communication, Temple University, 1981 /edited by Sari Thomas.

by International Conference on Culture and Communication (4th : 1981 : Temple University) | Thomas, Sari, 1949- | Becker, Jorg. Euro-American conflicts in the sphere of Transborder Data Flow (TDF) | Ravault, Rene-Jean. Irresponsible information and stagflation: an overlooked relationship between communication and economics | Straubhaar, Joseph D. Estimating the impact of imported versus national television programming in Brazil | Ogunade, Adelumola. The mass media and national integration in Nigeria | Fadeyibi, Olufolaji A. Mass non-communication in developing nations: an overview based on mass communications research prior to the mid-Seventies | Felsenthal, Norman A. Public broadcasting in Britain and the United States: a comparative analysis | Newman, Thomas. The museum as a communicator of culture | Turow, Joseph. Unconventional programs on commercial television: an organizational perspective | Singleton, Loy A. The onus of minority ownership: FCC policy and performance expectations in minority-oriented broadcasting | Mosco, Vincent. Home sweet factory: perspectives on mass society | Kirkland, Catherine E. Fairy tales in the age of television: a comparative content analysis | Jones, Tricia S. A media definition of alcoholism | Daley, Nelda K. Who shall I be? A study of the novel as ideology | Smith, Robert R. The problem of regularities in television program content | Meyrowitz, Joshua. Television and the obliteration of "Childhood": the restructuring of adult/child information-systems | Wachtel, Edward. The impact of television on space conception | Messaris, Paul. Family processes and the social functions of television | Christol, Susan. Television as an acculturation resource in the third world: Mexico - a case study | O'Neil, Sean. The role of the mass media and other socialization agents in the identity formation of gay males | Gandy, Oscar H. Is that all there is to love? Values and program preference | Johnstone, Sally M. Functional analysis of soap-opera viewing: a comparison of two populations | Allen, Robert C. Functional analysis of soap-opera viewing: a comparison of two populations | Levinson, Paul. Media evolution and rationality as checks on media determinism | Jeffries-Fox, Bruce C. Interactive video communication | Jeffries-Fox, Suzanne. Interactive video communication | Mitchell, Garry. Some aspects of telephone socialization | Schick, Suzanne Claire. The chamberpot: a most private medium.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Norwood, N.J. : ABLEX Pub. Corp., c1984Availability: Items available for loan: Call number: 302.2 In 1984 (1).

82.
The American journalist in the 1990s : U.S. news people at the end of an era / David H. Weaver, G. Cleveland Wilhoit.

by Weaver,David H | Wilhoit,G. Cleveland.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c1996Availability: Items available for loan: Call number: 070.922 We 1996 (1).

83.
1996 update for mass communication law and ethics / Roy L. Moore.

by Moore, Roy L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c1996Availability: Items available for loan: Call number: 343.73099 Mo 1996 (1).

84.
Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase.

by Reichert, Tom | Lambiase, Jacqueline.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, New Jersey : Lawrence Erlbaum Associates, 2003Availability: Items available for loan: Call number: 306.7 Se94 2003 (1).

85.
The dynamics of persuasion / Richard M. Perloff.

by Perloff, Richard M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hillsdale, N.J. : L. Erlbaum, 1993Availability: Items available for loan: Call number: 153.852 Pe74 1993 (1).

86.
Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.

by Webster, James G | Phalen, Patricia F | Lichty, Lawrence Wilson.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, 2000Availability: Items available for loan: Call number: 384.543 We 2000 (1).

87.
The burden of visual truth : the role of photojournalism in mediating reality / Julianne H. Newton.

by Newton, Julianne Hickerson, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, 2001Availability: Items available for loan: Call number: 070.49 Ne 2001 (1).

88.
Rhetorical and critical approaches to public relations / edited by Elizabeth L. Toth, Robert L. Heath.

by Toth, Elizabeth L | Heath, Robert L. (Robert Lawrence), 1941-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1992Availability: Items available for loan: Call number: 659.2 Rh 1992 (1).

89.
Applied public relations : cases in stakeholder management / Larry F. Lamb, Kathy Brittain McKee.

by Lamb, Larry F | McKee, Kathy Brittain.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005Availability: Items available for loan: Call number: 659.2 La 2005 (1).

90.
Assessing communication education : a handbook for media, speech, and theatre educators / edited by William G. Christ.

by Christ, William G | Rosenbaum, John. Assessment: an overview | Christ, Williams G. Mission statements, outcomes, and the new liberal arts | Blanchard, Robert O. Mission statements, outcomes, and the new liberal arts | Allison, Tony. Regional association requirements and the development of outcomes statements | Potter, W. James. Teaching evaluation | Tucker, David E. Course evaluation | Orlik, Peter B. Student portfolios | Moore, Robert C. The capstone course | Limburg, Val E. Internships, exit interviews, and advisory boards | Backlund, Philip M. Oral communication assessment: an overview | Morreale, Sherwyn P. Public speaking | Hay, Ellen A. Interpersonal communication | Beebe, Steven A. Small group communication | Barge, J. Kevin. Small group communication | Shockley-Zalabak, Pamela. Organizational communication | Hulbert-Johnson, Ruth. Organizational communication | Malinauskas, Mark. Assessment in theatre programs | Hung, Gary T. Assessment in theatre programs | Arnold, Joanne Easley. Using accreditation for assessment | Eastman, Susan Tyler. Exit examinations for the media major.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hillsdale, N.J. : Erlbaum, 1994Availability: Items available for loan: Call number: 302.20711 As 1994 (1).

91.
A Sense of audience in written communication / edited by Gesa Kirsch and Duane H. Roen.

by Kirsch, Gesa | Roen, Duane H | Willey, R. J. Pre-classical roots of the addressed/invoked dichotomy of audience | Willard, Thomas. The one and the many: a brief history of the distinction | Brown, Stuart C. The one and the many: a brief history of the distinction | Brown, Stuart C. George Campbell's audience: historical and theoretical considerations | Willard, Thomas. George Campbell's audience: historical and theoretical considerations | Long, Russell C. The writer's audience: fact of fiction? | Tomlinson, Barbara. One may be wrong: negotiating with nonfictional readers | Enos, Theresa. "An eternal golden braid": rhetor as audience, audience as rhetor | Stratman, James F. Theories of the appellate court brief: implications for judges and attorneys | Rafoth, Bennet A. The concept of discourse community: descriptive and explanatory adequacy | Phelps, Louise Wetherbee. Audience and authorship: the disappearing boundary | Roth, Robert G. Deconstructing audience: a post-structuralist rereading | Berkenkotter, Carol. Evolution of a scholarly forum: Reader, 1977-1988 | Kirsch, Gesa. Experienced writers' sense of audience and authority: three case studies | Mangelsdorf, Kate. ESL students' use of audience | Roen, Duane H. ESL students' use of audience | Taylor, Victoria. ESL students' use of audience | Hays, Janice N. Argumentative writing of students: adult socio-cognitive development | Mortensen, Peter L. Understanding readers' conceptions of audience: rhetorically challenging texts | Rubin, Donald L. Facilitation of audience awareness: revision processes of basic writers | O'Looney, John. Facilitation of audience awareness: revision processes of basic writers.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Newbury Park, Calif. : Sage Publications, c1990Availability: Items available for loan: Call number: 302.2244 Se 1990 (1).

92.
Getting the message : news, truth and power / Glasgow University Media Group ; edited by John Eldridge.

by Glasgow University Media Group | Beharrell, Peter. AIDS and the British press | Broadbent, Lucinda. Backyard on the front page: the case of Nicaragua | Davis, Howard H. Media research: whose agenda? | Eldridge, John. News, truth and power | Eldridge, John. Whose illusion? whose reality? some problems of theory and method in mass media research | Kitzinger, Jenny. Understanding AIDS: researching audience perceptions of Acquired Immune Deficiency Syndrome | McNair, Brian. Reform and restructuring in the Soviet media: before and after the August 1991 coup | Miller, David. Negotiating HIV/AIDS information: agendas, media strategies and the news | Miller, David. The Northern Ireland Information Service and the media: aims, strategy, tactics | Philo, Greg. From Buerk to Band Aid: the media and the 1984 Ethiopian famine | Philo, Greg. Getting the message: audience research in the Glasgow University Media Group | Williams, Kevin. Negotiating HIV/AIDS information: agendas, media strategies and the news | Williams, Kevin. The light at the end of the tunnel: the mass media, public opinion and the Vietnam War | Winston, Brian. The CBS Evening News, 7 April 1949: creating an ineffable television form | Eldridge, J. E. T. (John Eric Thomas).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 1993Availability: Items available for loan: Call number: 302.23 Gl 1993 (2). Items available for reference: 已報銷Call number: 302.23 Gl 1993 c.4 (3). Damaged (1).

93.
The troubles of journalism [electronic resource] : a critical look at what's right and wrong with the press / William A. Hachten.

by Hachten, William A | NetLibrary, Inc.

Edition: 2nd ed.Material type: Text Text; Format: electronic ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum, 2001Availability: Items available for reference: Not for loan_3Call number: ER 071.3 Ha 2001eb (1). :

94.
Television [electronic resource] : critical methods and applications / Jeremy G. Butler.

by Butler, Jeremy G, 1954- | NetLibrary, Inc.

Edition: 2nd ed.Material type: Text Text; Format: electronic ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum, 2002Availability: Items available for reference: Not for loan_3Call number: ER 791.45 Bu 2002eb (1). :

95.
Ratings analysis : theory and practice / James G. Webster, Lawrence W. Lichty.

by Webster, James G | Lichty, Lawrence Wilson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hillsdale, N.J. : L. Erlbaum Assocociates, 1991Availability: Items available for loan: Call number: 384.543 We 1991 c.2 (3).

96.
Effective fund-raising management / Kathleen S. Kelly.

by Kelly, Kathleen S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Erlbaum, c1998Other title: Effective fundraising management.Availability: Items available for loan: Call number: 361.70681 Ke 1998 (1).

97.
Entertainment-education : a communication strategy for social change / Arvind Singhal, Everett M. Rogers.

by Singhal, Arvind, 1962- | Rogers, Everett M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 1999Availability: Items available for loan: Call number: 302.2345 Si6 1999 (1).

98.
Public relations as relationship management : a relational approach to the study and practice of public relations / edited by John A. Ledingham, Stephen D. Bruning.

by Ledingham, John A | Bruning, Stepehn D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum, 2000Availability: Items available for loan: Call number: 659.2 Pu242 2000 c.2 (2).

99.
Crafting society : ethnicity, class, and communication theory / Donald G. Ellis.

by Ellis, Donald G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Erlbaum Associates, 1999Availability: Items available for loan: Call number: 302.2 El-2 1999 (1).

100.
Teaching communication : theory, research, and methods / edited by Anita L. Vangelisti, John A. Daly, and Gustav W. Friedrich.

by Vangelisti, Anita L | Daly, John A. (John Augustine), 1952- | Friedrich, Gustav W.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Erlbaum Associates, 1999Availability: Items available for loan: Call number: 302.20711 Te 1999 (1).

 

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