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The dynamics of persuasion / Richard M. Perloff.

By: Perloff, Richard MMaterial type: Text

TextSeries: Communication textbook seriesGeneral communication theory and methodologyPublisher: Hillsdale, N.J. : L. Erlbaum, 1993Description: xii, 411 p. : ill. ; 25 cmISBN: 0805804900 (alk. paper); 0805813772 (pbk.)Subject(s): Persuasion (Psychology) | Mass media -- Psychological aspects | Attitude change

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館一樓密集書庫	圖書	153.852 Pe74 1993 (Browse shelf)	Available		E019904

Total holds: 0

Includes bibliographical references (p. 355-394) and indexes.

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