換上顧客的腦袋 : [電子資源] 洞悉消費者行為模式締造銷售新佳績 / 史汀奈特(Bill Stinnett)原著;褚耐安譯.
Material type: TextLanguage: Chinese Original language: English Series: 行銷規劃 ; MP068Publisher: 臺北市 : 美商麥格羅.希爾國際公司, 2005[民94]Edition: 初版Description: 272面 : 圖 ; 21公分Subject(s): 消費心理學 | 銷售 | 顧客關係管理No physical items for this record
譯自 : Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy.
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