The media handbook : (Record no. 254803)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00896cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000292623 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200624011742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051129s2007 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005057745 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0805857176 |
| Terms of availability | (cl.) : NT2387 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0805857184 |
| Terms of availability | (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780805857184 |
| Terms of availability | (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SHU |
| Transcribing agency | SHU |
| Modifying agency | SHU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Katz, Helen E. |
| 245 14 - TITLE STATEMENT | |
| Title | The media handbook : |
| Remainder of title | a complete guide to advertising media selection, planning, research, and buying / |
| Statement of responsibility, etc. | Helen Katz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mahwah, N.J. : |
| Name of publisher, distributor, etc. | L. Erlbaum Associates, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 189 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | LEA's communication series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 181-184) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media and business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | 書 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | ISBN 1 | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | ISBN 2 | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 9780805857184 | 圖書 | 世新大學圖書館 | 世新大學圖書館 | 三樓西文圖書區 | 2008-05-23 | 96-03342-A | 659 Ka 2007 c.2 | E083205 | 2019-07-30 | 0805857176 | 1106.00 | 2020-06-24 | 書 | |||||
| 9780805857184 | 圖書 | 世新大學圖書館 | 世新大學圖書館 | 三樓西文圖書區 | 2008-05-23 | 96-03342-A | 659 Ka 2007 | E083091 | 2019-07-30 | 0805857176 | 2387.00 | 2020-06-24 | 書 |