Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR.
Material type: TextPublisher: New York : Portfolio, 2005Description: xvii, 222 p. ; 22 cmISBN: 1591841127Subject(s): Brand name products | Brand name products -- Marketing | Brand name products -- ManagementItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.827 Sc3 2005 (Browse shelf) | Available | E076677 |
Total holds: 0
Includes index.
There are no comments on this title.