Schley, Bill.
Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR. - New York : Portfolio, 2005. - xvii, 222 p. ; 22 cm.
Includes index.
1591841127 (hbk.) : NT$710
2005047664
Brand name products.
Brand name products--Marketing.
Brand name products--Management.
Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR. - New York : Portfolio, 2005. - xvii, 222 p. ; 22 cm.
Includes index.
1591841127 (hbk.) : NT$710
2005047664
Brand name products.
Brand name products--Marketing.
Brand name products--Management.