Brands : meaning and value in media culture / Adam Arvidsson.
Material type:
TextPublisher: London : Routledge, 2006Description: 168 p. ; 24 cmISBN: 0415347157; 0415347165; 9780415347150; 9780415347167Subject(s): Brand name products | Brand name products -- Marketing | Brand name products -- Management | Internet marketing
Contents:
Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.827 Ar 2006 (Browse shelf) | Available | E072823 |
Total holds: 0
Includes bibliographical references and index.
Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
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