Arvidsson, Adam.
Brands : meaning and value in media culture / Adam Arvidsson. - London : Routledge, 2006. - 168 p. ; 24 cm.
Includes bibliographical references and index.
Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
0415347157 (cl.) 0415347165 (pbk.) 9780415347150 (cl.) 9780415347167 (pbk.)
2005009512
Brand name products.
Brand name products--Marketing.
Brand name products--Management.
Internet marketing.
Brands : meaning and value in media culture / Adam Arvidsson. - London : Routledge, 2006. - 168 p. ; 24 cm.
Includes bibliographical references and index.
Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
0415347157 (cl.) 0415347165 (pbk.) 9780415347150 (cl.) 9780415347167 (pbk.)
2005009512
Brand name products.
Brand name products--Marketing.
Brand name products--Management.
Internet marketing.