Pride, William M.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 2000 e[d]. - Boston : Houghton Mifflin, c2000. - 1 v. (various pagings) : col. ill., col. maps ; 29 cm.
Includes bibliographical references (p. G-21 to G-40) and indexes.
0395974844 (Library edition)
99071914
Marketing.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 2000 e[d]. - Boston : Houghton Mifflin, c2000. - 1 v. (various pagings) : col. ill., col. maps ; 29 cm.
Includes bibliographical references (p. G-21 to G-40) and indexes.
0395974844 (Library edition)
99071914
Marketing.