Lamb, Charles W.
Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 2nd ed. - Cincinnati, Ohio : College Division, South-Western Pub. Co., c1994. - xxxii, 846 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
0538829826 (cl.)
91026199 //r93
Marketing.
Marketing--Management.
Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 2nd ed. - Cincinnati, Ohio : College Division, South-Western Pub. Co., c1994. - xxxii, 846 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
0538829826 (cl.)
91026199 //r93
Marketing.
Marketing--Management.