000 | 00772nam a2200265 4500 | ||
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005 | 20200623180308.0 | ||
008 | 960418s1993 a g z 000 0 eng u | ||
020 |
_a0205139779 (cl.) _cUS$53.00 |
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040 |
_aSHU _cSHU _dSHU |
||
041 | 0 | _aeng | |
091 | _a91365 | ||
100 | 1 | _aPfau,Michael | |
245 | 1 | 0 |
_aPersuasive communication campaigns / _cMichael Pfau, Roxanne Parrott. |
260 |
_aBoston, MA : _bAllyn and Bacon, _cc1993. |
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300 |
_axiii,434 p. : _bill. ; _c25 cm |
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500 | _aIncludes index. | ||
650 | 7 | _aAdvocacy advertising. | |
650 | 7 | _aAdvertising campaigns. | |
650 | 7 | _aElectioneering. | |
650 | 7 | _aCampaign speeches. | |
650 | 7 | _aCommunication. | |
650 | 7 | _aPersuation (Psychology). | |
700 | 1 | _aParrott,Roxanne | |
942 |
_2ddc _cBK |
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999 |
_c61196 _d61196 |