000 00772nam a2200265 4500
005 20200623180308.0
008 960418s1993 a g z 000 0 eng u
020 _a0205139779 (cl.)
_cUS$53.00
040 _aSHU
_cSHU
_dSHU
041 0 _aeng
091 _a91365
100 1 _aPfau,Michael
245 1 0 _aPersuasive communication campaigns /
_cMichael Pfau, Roxanne Parrott.
260 _aBoston, MA :
_bAllyn and Bacon,
_cc1993.
300 _axiii,434 p. :
_bill. ;
_c25 cm
500 _aIncludes index.
650 7 _aAdvocacy advertising.
650 7 _aAdvertising campaigns.
650 7 _aElectioneering.
650 7 _aCampaign speeches.
650 7 _aCommunication.
650 7 _aPersuation (Psychology).
700 1 _aParrott,Roxanne
942 _2ddc
_cBK
999 _c61196
_d61196