| 000 | 01081nam a22002415a 4500 | ||
|---|---|---|---|
| 001 | 000304337 | ||
| 005 | 20200624014050.0 | ||
| 008 | 081121s2009 ohua b 000 0 eng d | ||
| 010 | _a2008942267 | ||
| 020 | _a9780981941516 (pbk.) | ||
| 040 |
_aSHU _cSHU _dSHU |
||
| 100 | 1 | _aBlock, Martin P. | |
| 245 | 1 | 0 |
_aMedia generations : _bmedia allocation in a consumer-controlled marketplace / _cMartin P. Block, Don E. Schultz & BIGresearch. |
| 260 |
_aColumbus, OH : _bProsper Publishing, _cc2009. |
||
| 300 |
_ax, 128 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 |
_g1. _tMedia allocation in a customer-controlled marketplace -- _g2. _tWhere did all this new stuff come from? BIGresearch's Simultaneous Media Usage (SIMM) studies -- _g3. _tHow knowing media consumption changes media planning -- _g4. _tMedia generations -- _g5. _tMedia usage -- _g6. _tMedia influence _g7. _tAllocating media by influence -- _g8. _tSummary. |
|
| 650 | 0 | _aMass media. | |
| 650 | 0 | _aMedia. | |
| 700 | 1 | _aSchultz, Don E. | |
| 710 | 2 | _aBIGresearch. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c265352 _d265352 |
||