| 000 | 04624cam a2200613a _4500 | ||
|---|---|---|---|
| 005 | 20200623230346.0 | ||
| 008 | 930514s1994 njua b 001 0 eng | ||
| 010 | _a 93008614 | ||
| 020 | _a0805809171 (cloth : alk. paper) | ||
| 020 | _a080580918X (pbk. : alk. paper) | ||
| 040 |
_aSHU _cSHU _dSHU |
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| 043 | _an-us--- | ||
| 091 | _a193078 | ||
| 245 | 0 | 0 |
_aMedia effects : _badvances in theory and research / _cedited by Jennings Bryant, Dolf Zillmann. |
| 260 |
_aHillsdale, N.J. : _bErlbaum, _c1994. |
||
| 300 |
_aix, 505 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aLea's communication series | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aNews influence on our pictures of the world / Maxwell McCombs -- Growing up with television: the cultivation perspective / George Gerbner...[et al.] -- A priming effect analysis of media influences: an update / Eunkyung Jo and Leonard Berkowitz -- Social cognitive theory of mass communication / Albert Bandura -- Mass media attitude change: implications of the eleboration likelihood model of persuasion / Richard E. Petty and Joseph R. Priester -- The expanding boundaries of political communication effects / Jack M. McLeod, Gerald M. Kosicki, and Douglas M. McLeod -- The question of media violence / Barrie Gunter -- Fright reactions to mass media / Joanne Cantor -- The impact of sexually explicit media / Richard Jackson Harris -- Minorities and the mass media: 1970s to 1990s / Bradley S. Greenberg and Jeffrey E. Brand -- Media effects on advertising / David W. Stewart and Scott Ward -- Principles of successful public communication campaigns / Ronald E. Rice and Charles Atkin -- Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- Media uses and effects: a uses-and-gratifications perspective / Alan M. Rubin -- Entertainment as media effect / Dolf Zillmann and Jennings Bryant -- Social aspects of new media technologies / Frederick Williams, Sharon Strover and August E. Grant. | |
| 650 | 0 |
_aMass media _zUnited States _xPsychological aspects. |
|
| 650 | 0 |
_aMass media _xSocial aspects _zUnited States. |
|
| 650 | 0 |
_aMass media _xPolitical aspects _zUnited States. |
|
| 650 | 0 |
_aMass media _zUnited States _xInfluence. |
|
| 700 | 1 | _aBryant, Jennings. | |
| 700 | 1 | _aZillmann, Dolf. | |
| 700 | 1 |
_aMcCombs, Maxwell. _tNews influence on our pictures of the world. |
|
| 700 | 1 |
_aGerbner, George. _tGrowing up with television: the cultivation perspective. |
|
| 700 | 1 |
_aJo, Eunkyung. _tA priming effect analysis of media influences: an update. |
|
| 700 | 1 |
_aLeonard Berkowitz, Leonard. _tA priming effect analysis of media influences: an update. |
|
| 700 | 1 |
_aBandura, Albert. _tSocial cognitive theory of mass communication. |
|
| 700 | 1 |
_aPetty, Richard E. _tMass media attitude change: implications of the eleboration likelihood model of persuasion. |
|
| 700 | 1 |
_aPriester, Joseph R. _tMass media attitude change: implications of the eleboration likelihood model of persuasion. |
|
| 700 | 1 |
_aMcLeod, Jack M. _tThe expanding boundaries of political communication effects. |
|
| 700 | 1 |
_aKosicki, Gerald M. _tThe expanding boundaries of political communication effects. |
|
| 700 | 1 |
_aMcLeod, Douglas M. _tThe expanding boundaries of political communication effects. |
|
| 700 | 1 |
_aGunter, Barrie. _tThe question of media violence. |
|
| 700 | 1 |
_aCantor, Joanne. _tFright reactions to mass media. |
|
| 700 | 1 |
_aHarris, Richard Jackson. _tThe impact of sexually explicit media. |
|
| 700 | 1 |
_aGreenberg, Bradley S. _tMinorities and the mass media: 1970s to 1990s. |
|
| 700 | 1 |
_aBrand, Jeffrey E. _tMinorities and the mass media: 1970s to 1990s. |
|
| 700 | 1 |
_aStewart, David W. _tMedia effects on advertising. |
|
| 700 | 1 |
_aWard, Scott. _tMedia effects on advertising. |
|
| 700 | 1 |
_aRice, Ronald E. _tPrinciples of successful public communication campaigns. |
|
| 700 | 1 |
_aAtkin, Charles. _tPrinciples of successful public communication campaigns. |
|
| 700 | 1 |
_aBrown, Jane D. _tEffects of media on personal and public health. |
|
| 700 | 1 |
_aWalsh-Childers, Kim. _tEffects of media on personal and public health. |
|
| 700 | 1 |
_aRubin, Alan M. _tMedia uses and effects: a uses-and-gratifications perspective. |
|
| 700 | 1 |
_aZillmann, Dolf. _tEntertainment as media effect. |
|
| 700 | 1 |
_aBryant, Jennings. _tEntertainment as media effect. |
|
| 700 | 1 |
_aWilliams, Frederick. _tSocial aspects of new media technologies. |
|
| 700 | 1 |
_aStrover, Sharon. _tSocial aspects of new media technologies. |
|
| 700 | 1 |
_aGrant, August E. _tSocial aspects of new media technologies. |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c189731 _d189731 |
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