000 00636aam a2200181a _4500
005 20200623221607.0
008 990514s1997 a b 0001 0 eng d
040 _aSHU
_cSHU
_dSHU
091 _a102305
100 1 _aPotter, Lester R.
245 1 0 _aThe communication plan:
_bthe heart of strategic communication/
_cby Lester R. Potter.
260 _aSan Francisco, Calif.:
_bInternational Association of Business Communicators,
_c1997.
300 _a147 p.:
_bill. ;
_c30 cm.
440 0 _aIABC strategic communicator series.
504 _aIncludes bibliographical references.
650 0 _aCommunication planning.
942 _2ddc
_cBK
999 _c170592
_d170592