Your search returned 67 results.

1.
Brand management : a theoretical and practical approach / Saurabh Aggarwal.

by Aggarwal, Saurabh.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Global India Publications, c2008Availability: Items available for loan: Call number: 658.827 Ag 2008 (1).

2.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

by Mathieson, Rick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, c2005Availability: Items available for loan: Call number: 658.872 Ma 2005 (1).

3.
Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor.

by Winsor, John, 1959-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dearborn Trade Pub., c2004Availability: Items available for loan: Call number: 658.8 Wi-2 2004 (1).

4.
Developing products in half the time / Preston G. Smith and Donald G. Reinertsen.

by Smith,Preston G | Reinertsen,Donald G.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Van Nostrand Reinhold, c1991Availability: Items available for loan: Call number: 658.575 Sm 1991 (1).

5.
Brand positioning : strategies for competitive advantage / Subroto Sengupta.

by Sengupta, Subroto.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Publishing, c2005Availability: Items available for loan: Call number: 658.800954 Se 2005 (1).

6.
Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line / Paul R Gamble ... [et al.].

by Gamble, Paul R.

Edition: Paperback ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, c2007Availability: Items available for loan: Call number: 658.8 Ma7426 2007 (1).

7.
Creativity in product innovation / Jacob Goldenberg and David Mazursky.

by Goldenberg, Jacob, 1962- | Mazursky, David, 1954-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge [England] ; New York : Cambridge University Press, c2002Availability: Items available for loan: Call number: 658.57 Go 2002 (1).

8.
Revolutionizing product development : quantum leaps in speed, efficiency and quality / Steven C. Wheelwright, Kim B. Clark.

by Wheelwright,Steven C | Clark,Kim B.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, N.Y. : The Free Press, c1992Availability: Items available for loan: Call number: 658.75 Wh 1992 (1).

9.
Product innovation idea to exploitation / J. A. A. Bradbury.

by Bradbury,J. A. A.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chichester : Wiley, c1989Availability: Items available for loan: Call number: 658.575 Br 1989 (1).

10.
Strategic brand management / Richard Elliott, Larry Percy.

by Elliott, Richard H | Percy, Larry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2007Availability: Items available for loan: Call number: 658.827 El 2007 (1).

11.
Cram101 textbook outlines to accompany: Strategic brand management : building, measuring, Keller, 2nd edition.

by Keller, Kevin Lane, 1956-. Strategic brand management.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [S.l.] : Academic Internet Publishers (AIPI), c2007Other title: Cram 101 textbook outlines to accompany: Strategic brand management : building, measuring, Keller, 2nd edition..Availability: Items available for loan: Call number: 658.827 Cr 2007 (1).

12.
What is branding? / Matthew Healey.

by Healey, Matthew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mies, Switzerland : RotoVision, c2008Availability: Items available for loan: Call number: 658.827 He2 2008 (1).

13.
Managing new products : the power of innovation / Thomas D. Kuczmarski.

by Kuczmarski,Thomas D.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Englewood Cliffs, NJ : Prentice-Hall, c1992Availability: Items available for loan: Call number: 658.575 Ku 1992 (1).

14.
Vault career guide to marketing & brand management / by Jennifer Goodman with contributing editors Andy Kantor and John Phillips.

by Goodman, Jen | Kantor, Andy | Phillips, John | Vault (Firm).

Edition: 2nd ed., updated & rev.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Vault, Inc., c2001Other title: Vault career guide to marketing & brand management : inside information you need to succeed in a marketing or brand management career | Vault career guide to marketing and brand management | Career guide to marketing and brand management.Availability: Items available for loan: Call number: 658.023 Go 2001 (1).

15.
Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.

by Schultz, Don E | Schultz, Heidi F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western/Thomson Learning, c2004Availability: Items available for loan: Call number: 658.827 Sc3 2004 (1).

16.
The product manager's handbook : the complete product management resource / Linda Gorchels.

by Gorchels, Linda.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Availability: Items available for loan: Call number: 658.8 Go7 2000 (1).

17.
Retail product management : buying and merchandising / Rosemary Varley.

by Varley, Rosemary, 1959-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2006Availability: Items available for loan: Call number: 658.87 Va 2006 (1).

18.
Product creation : the heart of the enterprise : from engineering to e-commerce / Philip H. Francis.

by Francis, Philip H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, c2000Availability: Items available for loan: Call number: 658.575 Fr 2000 (1).

19.
The persona lifecycle : keeping people in mind throughout product design / John Pruitt, Tamara Adlin.

by Pruitt, John | Adlin, Tamara.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, 2006Availability: Items available for loan: Call number: 658.503 Pr 2006 (1).

20.
Green marketing management / Robert Dahlstrom.

by Dahlstrom, Robert (Robert F.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western / Cengage Learning, c2011Availability: Items available for loan: Call number: 658.8 Da3 2011 (1).

 

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