世新大學圖書館 catalog › Results of search for 'se,phr:"Advertising and consumer psychology"'

1.

Global and multinational advertising / edited by Basil G. Englis.

by Englis, Basil G.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hillsdale, N.J. : L. Erlbaum, 1994Availability: Items available for loan: Call number: 659.1 Gl 1994 c.3 (1). Damaged (2).

2.

Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.

by Kardes, Frank R | Herr, Paul, 1956- | Nantel, Jacques | Conference on Advertising and Consumer Psychology (23rd : 2004 : Montréal, Québec).

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2005Availability: Items available for loan: Call number: 658.8342 Ap 2005 (1).

3.

Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt.

by Goldberg, Marvin E | Fishbein, Martin | Middlestadt, Susan E | Role of Advertising in Social Marketing Conference (1995 : Atlanta, Ga.).

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, c1997Availability: Items available for loan: Call number: 658.8 So 1997 (1).

4.

Measuring advertising effectiveness / edited by William D. Wells.

by Wells, William D.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 1997Availability: Items available for loan: Call number: 659.1 Me 1997 (1).

5.

Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris.

by Kahle, Lynn R | Chiagouris, Larry.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 1997Availability: Items available for loan: Call number: 659.1042 Va 1997 c.2 (2).

6.

Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch.

by Haugtvedt, Curtis P, 1958- | Machleit, Karen A | Yalch, Richard.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005Availability: Items available for loan: Call number: 659.144019 On 2005 c.2 (2).

7.

Advertising exposure, memory and choice / ed. by Andrew A. Mitchell.

by Mitchell,Andrew A.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hillsdale, N.J. : LEA, c1993Availability: Items available for loan: Call number: 659.1019 Ad 1993 (1). Damaged (1).

8.

Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley.

by Kahle, Lynn R | Riley, Chris, 1958-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2004Availability: Items available for loan: Call number: 338.43 Sp 2004 (1).

9.

Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.

by Kahle, Lynn R | Kim, Ch°ung-hyæon, 1950-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006Availability: Items available for loan: Call number: 658.8343 Cr 2006 (1).

10.

Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.

by Scott, Linda M | Batra, Rajeev.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Availability: Items available for loan: Call number: 153.852 Pe7 2003 (1).

世新大學圖書館

Refine your search

Availability

Authors

Item types

Locations

Series

Topics

Collections

Languages

Your search returned 10 results.