世新大學圖書館 catalog › Details for: Social media intelligence /

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Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia.

By: Moe, WendyContributor(s): Schweidel, David A, 1981-Material type: Text

TextPublisher: Cambridge : Cambridge University Press, 2014Description: x, 194 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781107031203; 978-1107451537Subject(s): Consumers -- Research | Social media | Marketing -- Social aspects | Internet marketing -- Social aspects

Contents:

Preface -- pt. I. Foundations -- The beginings of social media intelligence -- Fundamentals of opinion formation -- Online opinion or online noise -- Why do we share our opinions? -- The social effects of strangers -- Conversational trends -- Opinion ecosystems and the evolution within -- Are social media fragmenting the population? -- Social media intelligence -- Managing social media communities for better social media intelligence -- Cutting through the online chatter -- Intelligence integration -- Building social media intelligence into our strategies -- Moving from social media monitoring to social media intelligence -- Index.

Summary: "In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence"--Provided by publisher.

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	302.231 Mo3 2014 (Browse shelf)	Available		E131819

Total holds: 0

Includes bibliographical references and index.

"In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence"--Provided by publisher.

Preface -- pt. I. Foundations -- 1. The beginings of social media intelligence -- 2. Fundamentals of opinion formation -- pt. II. Online opinion or online noise -- 3. Why do we share our opinions? -- 4. The social effects of strangers -- pt. III. Conversational trends -- 5. Opinion ecosystems and the evolution within -- 6. Are social media fragmenting the population? -- pt. IV. Social media intelligence -- 7. Managing social media communities for better social media intelligence -- 8. Cutting through the online chatter -- 9. Intelligence integration -- 10. Building social media intelligence into our strategies -- 11. Moving from social media monitoring to social media intelligence -- Index.

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