Your search returned 20 results.

1.
Aaker on branding : 20 principles that drive success / David Aaker.

by Aaker, David A [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Morgan James Publishing, [2014]Copyright date: c2014Other title: Twenty principles that drive success.Availability: Items available for loan: Call number: 658.827 Aa-2 2014 (1).

2.
Developing business strategies / David A. Aaker.

by Aaker,David A.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Wiley, c1992Availability: Items available for loan: Call number: 658.4012 Aa 1992 (1).

3.
Strategic market management / David A. Aaker.

by Aaker,David A.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Wiley, c1992Availability: Items available for loan: Call number: 658.8 Aa 1992 (1). Items available for reference: 已報銷Call number: 658.8 Aa 1992 c.2 (1).

4.
Strategic market management / David A. Aaker.

by Aaker,David A.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Wiley, c1995Availability: Items available for loan: Call number: 658.8 Aa 1995 (1).

5.
Brand relevance : making competitors irrelevant / David A. Aaker.

by Aaker, David A.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA : Jossey-Bass, c2011Availability: Items available for loan: Call number: 658.827 Aa-3 2011 (1).

6.
Strategic market management / David A. Aaker.

by Aaker, David A.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, c2011Availability: Items available for loan: Call number: 658.8 Aa 2011 (1).

7.
Multivariate analysis in marketing / David A. Aaker.

by Aaker, David A.

Edition: 第一版.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 台北市 : 華泰書局, 民74[1985]Availability: No items available : Damaged (2).

8.
Strategic market management / David A. Aaker.

by Aaker, David A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : J. Wiley & Sons, c1998Availability: Items available for loan: Call number: 658.8 Aa 1998 (1).

9.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

by Aaker,David A.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : The Free Press, c1991Availability: Items available for loan: Call number: 658.827 Aa 1991 c.2 (2).

10.
Marketing research / David A. Aaker ... [et al.].

by Aaker, David A.

Edition: 10th ed., International student version.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Hoboken, NJ : Wiley, c2011Availability: Items available for loan: Call number: 658.83 Aa-2 2011 (1).

11.
Marketing research / David A. Aaker, George S. Day.

by Aaker,David A.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Wiley, c1990Availability: Items available for loan: Call number: 658.83 Aa-2 1990 (1). Items available for reference: 已報銷Call number: 658.83 Aa-2 1990 c.2 (1).

12.
Strategic market management : global perspectives / Damien McLoughlin, David A. Aaker.

by McLoughlin, Damien | Aaker, David A.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, 2010Availability: Items available for loan: Call number: 658.802 Mc4 2010 (1).

13.
Brand equity and advertising : advertising's role in building strong brands advertising / David A. Aaker and Alexander L. Biel.

by Aaker,David A | Biel,Alexander L.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hillsdale, NJ : LEA, c1993Availability: Items available for loan: Call number: 659.1 Br26 1993 (1).

14.
Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker,David A | Kumar,V | Day,George S.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, N.Y. : John Wiley & Sons, Inc., c1995Availability: Items available for loan: Call number: 658.83 Aa-2 1995 (1). Items available for reference: 已報銷Call number: 658.83 Aa-2 1995 c.2 (1).

15.
Advertising management / David A. Aaker, Rajeev Batra and John G. Myers.

by Aaker, David A | Batra, Bajeev | Myers, John G.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, NJ : Prentice-Hall, c1992Availability: Items available for loan: Call number: 659.11 Aa 1992 (1).

16.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

by Batra, Rajeev | Myers, John G, 1933- | Aaker, David A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996Availability: Items available for loan: Call number: 659.1 Ba7 1996 (1).

17.
Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c2001Availability: Items available for loan: Call number: 658.83 Aa-2 2001 (1).

18.
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

by Kumar, V | Aaker, David A | Day, George S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1999Availability: Items available for loan: Call number: 658.83 Ku 1999 (1).

19.
30年心血, 品牌之父艾克終於說出的品牌王道 / 大衛.艾克(David A. Aaker)著 ; 陳倩譯.

by 艾克,大衛 (Aaker, David A.) [著] | Aaker, David A [author] | 陳倩 [譯].

Edition: 初版Material type: Text Text; Format: print ; Literary form: Not fiction Language: Chinese Original language: English Publisher: 台北市 原點出版 大雁文化事業股份有限公司發行 2016Copyright date: ©2016Availability: Items available for loan: Call number: 496 8856-2 (1).

20.
品牌管理 / 艾克(David A. Aaker)等著,高登第(Danny T. Kao)譯.

by 阿克耳,大衛(Aaker, David A.) | 高,登第 (Kao, Danny T.) [譯].

Edition: 第一版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 天下遠見出版公司, 2001[民90]Availability: Items available for loan: Call number: 496 8554-3 (3).

 

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