Media effects : advances in theory and research / edited by Jennings Bryant, Dolf Zillmann.
Material type: TextSeries: Lea's communication seriesPublisher: Hillsdale, N.J. : Erlbaum, 1994Description: ix, 505 p. : ill. ; 24 cmISBN: 0805809171 (cloth : alk. paper); 080580918X (pbk. : alk. paper)Subject(s): Mass media -- United States -- Psychological aspects | Mass media -- Social aspects -- United States | Mass media -- Political aspects -- United States | Mass media -- United States -- InfluenceItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.23 Me2423 1994 (Browse shelf) | Available | E020315 |
Includes bibliographical references and indexes.
News influence on our pictures of the world / Maxwell McCombs -- Growing up with television: the cultivation perspective / George Gerbner...[et al.] -- A priming effect analysis of media influences: an update / Eunkyung Jo and Leonard Berkowitz -- Social cognitive theory of mass communication / Albert Bandura -- Mass media attitude change: implications of the eleboration likelihood model of persuasion / Richard E. Petty and Joseph R. Priester -- The expanding boundaries of political communication effects / Jack M. McLeod, Gerald M. Kosicki, and Douglas M. McLeod -- The question of media violence / Barrie Gunter -- Fright reactions to mass media / Joanne Cantor -- The impact of sexually explicit media / Richard Jackson Harris -- Minorities and the mass media: 1970s to 1990s / Bradley S. Greenberg and Jeffrey E. Brand -- Media effects on advertising / David W. Stewart and Scott Ward -- Principles of successful public communication campaigns / Ronald E. Rice and Charles Atkin -- Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- Media uses and effects: a uses-and-gratifications perspective / Alan M. Rubin -- Entertainment as media effect / Dolf Zillmann and Jennings Bryant -- Social aspects of new media technologies / Frederick Williams, Sharon Strover and August E. Grant.
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